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GreenLight Collectibles, Bardahl Partner for Die-Cast Vehicles


GreenLight Collectibles partnered with Bardahl to provide collectors with die-cast geared toward collectors. A collection is in the works of retro Bardahl Bad Guys, a 1967 Chevrolet Camaro 427 Mr. Bardahl II, a 1967 Volkswagen Beetle Bardahl #87 Team Fittipaldi, and a 1970 Chevrolet Camaro Mr. Bardahl.

LEGO, Volvo Partner for Autonomous Concept Wheel Loader


Volvo Construction Equipment (Volvo CE) and LEGO Technic construction partnered with a team of kids to design a futuristic, autonomous construction machine. The LEGO Technic Volvo Concept Wheel Loader Zeux set is the digital prototype for a real autonomous machine, and is scheduled for release in toy stores in August.

With the first self-driving cars already tested on roads, designers at Volvo CE in Sweden and the LEGO Group in Denmark worked to find new ways to increase safety and bring a more human aspect to the artificial intelligence (AI) in big construction machines.

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LEGO, Mack Trucks Partner to Create Mack Anthem Building Set

180122---Mack-LEGO-AnthemMack Trucks and The LEGO Group partnered to create a 2,595-piece LEGO Technic Mack Anthem building set. In addition to the Mack Anthem, the set can also be used to create a fully functional Mack LR front loader refuse model.

Mack and LEGO designers originally began to collaborate on this project in 2016 with a series of online and in-person meetings. The LEGO design team drove the Mack Anthem and LR models on a test track, giving them first-hand experience with the trucks’ scale and presence.

The LEGO model of the Mack Anthem follows previous LEGO Technic sets with extreme attention to detail and functional elements. Features include an interior complete with a detailed dashboard and steering wheel, sun visors, adjustable seats, and a bunk bed. The kit also includes a working driveline with an engine and a spinning radiator fan and moving pistons. The pistons move in the correct firing sequence for a Mack MP engine.

The Mack Anthem set is the fifth-largest LEGO Technic set and will be available for purchase from the Mack Shop and the LEGO online shop.


LIMA Hosts Asian Licensing Awards on January 11

The LIMA Asian Licensing Awards ceremony and cocktail reception will be held on January 11, the opening night of the Hong Kong International Licensing Show. The event will bring the global licensing industry together, giving attendees the annual opportunity to network.

All industry colleagues, including non-LIMA members, active or interested in Asian markets, are welcome to participate. The award ceremony will be held at the Honk Kong Convention and Exhibition Centre from 6 to 7:30 p.m. Admission is free, but guests must register online to participate.

LIMA Seeks Nominations for the Licensing Hall of Fame Award


The international Licensing Industry Merchandisers’ Association (LIMA) is now accepting recommendations for the Licensing Hall of Fame. Each year LIMA honors creators, marketers, manufacturers, and anyone who makes outstanding contributions to the global licensing community.

Individuals with a minimum 15 years of experience in the licensing business, a detailed description of their body of work, unique contribution to the industry, development or advancement of a specific aspect of the business, ongoing relevance to the industry, business ethics and principles consistent with the licensing industry, and LIMA membership for at least three years are eligible for nomination.

To be considered for induction into the 2016 Hall of Fame, online recommendations must be made through LIMA’s website and received by November 6.

Skylanders and Max Chilton Team Up for Indy Lights


Skylanders is the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires, part of the Mazda Road to Indy. The partnership puts a focus on one of Skylanders SuperChargers’ key game play features: racing. A 24-year-old former Formula 1 driver and fan of the Skylanders franchise, Chilton will race the tracks of Laguna Seca in a Skylanders supercharged-themed race car on September 12 to 13.

Skylanders SuperChargers, from Activision Publishing Inc., introduces racing to the franchise. All Skylanders SuperChargers Starter Packs will come loaded with race tracks featuring hidden routes, power-ups, and diverse locations that can be played either in offline split-screen or online multiplayer. “Max epitomizes what Skylanders SuperChargers is all about—high-energy, fun, powerful, vehicles, and racing,” says John Coyne, senior vice president of consumer marketing, Activision Publishing Inc. “Skylanders appeals to fans of all ages, and we’re excited to see Max’s SuperCharged performance this weekend!”

Lucky Brand Partners with Norton Motorcycles for Line of Apparel


Lucky Brand has partnered with UK-based Norton Motorcycles to launch an apparel range that will coincide with the launch of the new Commando Café Racer road bikes in the North American market.

The Norton range will be available during the holiday season at Lucky Brand stores worldwide.

MCG, Ferrari Sign Exclusive Licensing Agreement

The May Cheong Group (MCG), manufacturers of the die-cast and R/C replica brands Maisto and Bburago, has signed an exclusive, multi-year agreement with Ferrari that grants MCG the exclusive rights to manufacture and distribute Ferrari replicas worldwide beginning in January.

MCG has manufactured die-cast vehicle replicas for almost 40 years, and has had a relationship with Ferrari for more than 25 years. MCG acquired Italian die-cast brand Bburago in 2005, which has an even longer relationship with Ferrari and which will celebrate its 40th anniversary next year.

The launch will include four ranges of products within the Bburago brand: Signature Series, Racing, Race and Play, and Ferrari Kids. More than 100 cars will be launched by summer, and Maisto will continue to offer Ferrari model kits, R/C products, and other die-cast replicas.

“We are extremely pleased and humbled that we were able to reach this agreement with Ferrari, the preeminent automobile brand in the world,” said Roger Ngan, CEO of MCG. “For 47 years our company has been laying the groundwork, establishing a worldwide distribution network, creating state of the art factories and, most importantly, developing strong relationships that enable us to produce fantastic die-cast replicas. We look to do even more in the coming years.”

More news regarding the products will be available at later this year.

GreenLight to Create Line of Die-cast Cars Inspired by Gone in 60 Seconds Films


GreenLight Collectibles has entered a licensing agreement to create die-cast cars inspired by the star car Eleanor from the film Gone in 60 Seconds.

Greenlight will create a 1973 Mustang model based on the original film released in 1974, as well as a 1967 Mustang figure from the 2000 remake. The line will include 1:18, 1:43, and 1:64 scale collectible die-cast models, as well as other collectibles.

The model cars will be available through official GreenLight hobby shops and wholesale dealers, as well as select mass retailers such as Toys “R” Us, Meijer, and beginning this month.

A limited run of the ’67 Eleanor Mustang in 1:64 scale will be sold at Mecum Auctions.

Ford Motor Co. Goes Global, Celebrates with Art by Burton Morris


Ford Motor Co. will collaborate with Burton Morris Studios on a series of original Mustang pony sculptures to celebrate their new global move.

Pop artist Burton Morris is best known for his depictions of various modern icons. His work on the program will include hand-painted depictions of 10 chosen country flags on the sculptures: the U.S., Australia, Brazil, Canada, France, Germany, Italy, Spain, UAE, and the UK in his signature style.

The collection will also include limited-edition, paper, aluminum prints, and posters, available online globally at

Mustang will be available globally for the first time in its 50-year history, with the addition of a right-hand-drive model.

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