The Licensing Blog

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BLE to Relocate to ExCel London in 2019

BLE-ExCelLondonUBM will relocate Brand Licensing Europe (BLE) to ExCeL London beginning next year to further evolve the show, attract more European licensees, retailers, and licensors, and improve the customer experience for both visitors and exhibitors.

The accessibility and flexibility of space at ExCeL, as well as the social setting following the 2012 Olympic regeneration program, attracted UBM to the venue. The move comes with full support from its show sponsor, the International Licensing Industry Merchandisers’ Association (LIMA). Read the rest of this entry »

Gaumont Appoints Alex Soto to Creative Director of Animation and Family

GAumont_AlexSotoPresident of animation and family for Gaumont Nicolas Atlan  appointed Alex Soto to the newly created role of creative director.  Soto will report to Terry Kalagian, senior vice president for the group, and work alongside Kimberly Dennison, vice president of creative development in the U.S., and Gaelle Guiny, vice president of creative development in Paris.

Soto will be responsible for the creative vision of Gaumont’s series, building the creative teams for each project in development. Current projects include Usagi Yojimbo; Touch the Earth and Heal The EarthMolly and the CryptosBionic MaxThe Star Shards Chronicles; and The Mice Templar. Read the rest of this entry »

Jerry Leigh, RMG Partner to Expand Licensing Strategy

JerryLeighofCaliforniaJerry Leigh of California Inc. partnered with Richmond Management Group (RMG) to refresh its licensing strategy. RMG will represent Jerry Leigh and currently seeks licensing opportunities for brands of all demographics and market segments. Read the rest of this entry »

iconkids & youth Release New Kids License Monitor Study

iconkids&youthAn average child in the UK owns merchandising products of 28 different licenses—a number gathered from the Kids License Monitor, a study conducted online by the German market research company iconkids & youth in Germany, France, and the UK. The study surveyed 3,821 kids ages 4 to 12.

Instead of the category being driven by one license, this data suggests that kids enjoy a wide range of licensed toys and merchandise. For licensors, the large selection of properties confirms that they must prevail in a highly competitive and fragmented market. The Kids License Monitor concluded that UK kids own the largest variety of merchandising products: German children possess about 25 different properties while French kids only own about 23. The most common licenses in UK nurseries are Minions followed by Spider-Man and Toy Story.

Disney Presents Lifetime Achievement Award to Rubie’s Costume Co. EVP

Howard Beige DIsney Lifetime AwardHoward Beige, executive vice president (EVP) of Rubie’s Costume Co., was presented with a lifetime achievement award by Disney at the annual AW19 Retail Showcase, which took place at Kings Place in London on July 4.

Disney’s AW19 Retail Showcase gives licensees, retailers, and other industry experts a preview of what’s in store across the Disney brand portfolio, including Disney•Pixar, Disney Live Action, Disney Classics, and Star Wars brands. The event was followed by an awards ceremony, where Beige was honored with the award.

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Amazon to Publish Holiday Toy Catalog


Following Toys “R” Us closures, Amazon will reportedly publish a holiday toy catalog to corner the open market left by the former Toys “R” Us’ Big Toy Book catalog. The catalogs will be mailed to homes and handed out at Whole Foods Market, the grocery chain Amazon purchased last year.


Disney Raises Bid to $71.3 Billion for Twenty-First Century Fox Assets

Disney_FOXAccording to a CNBC report, The Walt Disney Co. raised its offer for Twenty-First Century Fox (21CF)’s movie and TV assets to $71.3 billion. The new bid is for $38.00 a share, which rivals last week’s offer from Comcast for an all-cash $35.00 a share.

Disney and 21CF entered into a definitive agreement in December for Disney to acquire 21CF, including the Twentieth Century Fox Film and Television studios, along with cable and international TV businesses, for approximately $52.4 billion in stock.

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MindMix 2018 Kicks Off Next Week In London

lima_mindmixMindMix, a one-day, C-level event that brings together business and thought leaders for high-level dialogue around Licensing: 2025 – The Technological, Social, and Commercial Forces Shaping Our Business World, will take place on June 27 in London.

The day will include four formal presentations: Vanella Jackson, CEO of the strategic brand consultancy Hall and Partners, will address The Intersection of Consumer & Brand – How and Why It’s Changing; Stephanie Wissink, managing director, research analyst, and consumer for the investment firm Jefferies LLC, will present FutureThink: Breaking Down the Characteristics of Successful, Adaptive Companies; Taco Ketelaar, co-founder of digital content and platform creators Dffrnt Media, will present Adapting to Ever-Changing Platforms and Technology; and Boris Planer, director of Go-To Market Insights at the consultancy Planet Retail, will present Future Disruptions in Retail – Drivers of Change.

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9 Story Media Group Appoints Angela C. Santomero as Chief Creative Officer

9 Story Media GroupAngela appointed Angela C. Santomero to the newly established role of chief creative officer (CCO). As CCO, Santomero will report to president and CEO Vince Commisso to lead the creative content strategy across 9 Story Media Group. The appointment follows 9 Story’s recent acquisition of Out of the Blue Enterprises, which was co-founded by Santomero.

With Santomero’s appointment, Out of the Blue will be rebranded as 9 Story USA. The New York-based creative studio will be the anchor of 9 Story’s creative development, formative research, and creative stewardship across current series, and the studio will continue to be supported by key development staff and operations in Toronto and Dublin.

NRF Responds to Potential Tariff Raise on Chinese Goods

National Retail FederationThe National Retail Federation (NRF) president and CEO Matthew Shay issued the following statement after President Trump said he will consider tariffs on an additional $200 billion in Chinese goods if China does not yield to U.S. demands:

“This is just what we predicted—a tit-for-tat trade war has erupted and American families are caught in the middle. Higher prices for everyday essentials and lost jobs threaten to sap the energy out of the strong U.S. economy, just as most Americans are starting to enjoy the benefits of historic tax reform. This reckless escalation is the latest reminder that Congress must step in and exert its authority on trade policy.”

A study conducted earlier this year for NRF and the Consumer Technology Association found that tariffs on $50 billion of Chinese imports would reduce gross domestic product in the U.S. by nearly $3 billion, and lead to the loss of 134,000 jobs in the U.S., with four jobs lost for every job gained. Imposing tariffs on an additional $100 billion of Chinese imports would bring the total impact to a $49 billion reduction in GDP and the loss of 455,000 jobs.

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