The Licensing Blog

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Licensing Works! Celebrates The Little Prince 75th Anniversary With New Products

LeSport_TheLittlePrinceLicensing Works! celebrates the 75th anniversary of Antoine de Saint-Exupéry’s The Little Prince with a new collection of products. The range features graphic bag accessories, environmentally-friendly baby products, and more. North American master publishing partner Houghton Mifflin Harcourt will offer the new 75th anniversary edition of the novel, including a collector’s cover and history of the story. Read the rest of this entry »

The Smiley Co. Celebrates 30th Anniversary with Strong Brand Presence

SmileyWorldThe Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »

Marvel Super Hero Spectacular Returns For the Third Time With New Merchandise and Retail Partners

Marvel Superhero SpectacularDisney Consumer Products and Interactive Media (DCPI) kicked off its third annual ‘Marvel Super Hero Spectacular’ campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores.

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Barbie, Mattel Launch Doll Collection to Celebrate 50 Years of Star Trek

Star Trek

Barbie, Mattel, and CBS Consumer Products unveiled the 50th Anniversary Barbie Collection to celebrate the 50 years of Star Trek’s film and TV pantheon. The collection features Kirk, Mr. Spock, and Uhura Star Trek dolls.

Each doll, sold separately, is sculpted in the actors’ likeness and features an authentic replica of the classic costume with a fully articulated body. The collection will be available in June.

MindWare Acquires Licensing Rights for The Rainbow Fish


MindWare acquired multi-category toy and game licensing rights for The Rainbow Fish book series worldwide.

MindWare’s first product launch, later this year, will include lacing cards, magnetic play sets, cooperative board games, an ocean fort, and activity books. Additional categories available for licensing include bedding, room décor, stationery, and craft items.

The Rainbow Fish book series has sold more than 30 million copies and will celebrate its 25th anniversary in 2017.

Sega Signs More than 25 Licensees for Sonic the Hedgehog Franchise

Sega partners with more than 25 merchandising and promotional licensees for its Sonic the Hedgehog franchise this year, after the success of animated series Sega Boom.

With Sonic’s 25th anniversary this year, these partnerships in categories such as apparel, accessories, and novelties aim to bolster the classic Sonic the Hedgehog brand and Sonic Boom franchise.

The licensing program is lead by master toy partner Tomy. New partners include Komar Brands, Concept One Accessories, LoungeFly, Bentex Group Inc., Signorelli Inc., and Accutime Watch Corp.

CBS Consumer Products Announces Contest to Win Last Cabin on Star Trek: The Cruise

Tickets for the first official Star Trek: The Cruise produced by Entertainment Cruise Productions LLC (ECP) sold out in less than two months, but fans will have one last chance to come aboard by entering an online contest at The winner will be announced next October. The cruise, under license by CBS Consumer Products, will set sail in January 2017.

The cruise will travel from Miami through Cozumel (Mexico) and Nassau (Bahamas) to Great Stirrup Cay (Bahamas) as part of the 50th anniversary celebrations of Star Trek. Cast members from the film and the TV franchise, including Star Trek: Deep Space Nine star Terry Farrell will be present on board.

Star Trek superstar William Shatner will man the ship as its official host. Quintessential locations and events from the TV shows and films will be recreated during the cruise, and fan favorite characters, including Marina Sirtis, Jonathan Frakes, Robert Picardo, John de Lancie, James Darren, Denise Crosby, Steven Rankin, Vaughn Armstrong, and Casey Biggs will all be part of the experience.

New Renditions of Grateful Dead’s Steal Your Face Logo to Mark Band’s 50th Anniversary


The Grateful Dead’s Steal Your Face logo, with its iconic bolt of lightning and a grinning face, is a legendary rock ‘n’ roll emblem that has come to represent the band’s music, lifestyle, and philosophy. The logo was created by the band’s soundman Owsley Stanley and rendered by designer Bob Thomas.

To commemorate the Grateful Dead’s 50th anniversary and re-engage future generations, designer Darren Romanelli has commissioned select artists and brands to reinvent this classic visual in their own way. The series kicks off with Romanelli’s own rendition, entitled Stolen Faces, which features the familiar Steal Your Face skull without the lightning bolt. The result, a blank canvas, sends a visual invitation for other artists to submit their own graphic interpretations.

Another version created by Frank Caruso incorporates cartoon character Popeye into the traditional Steal Your Face skull, thus creating a joyful celebration of all things Americana.

ITVS GE Adds New Classic Thunderbirds Partners Ahead of 50th Anniversary

As ITV Studios Global Entertainment (ITVS GE) gears up for the 50th anniversary of the TV series, Thunderbirds, in September, the licensor unveiled details of new partnerships to bolster the brand’s classic licensing program. ITVS GE is working with its partners to launch new lines of limited-edition products targeting collectors and fans of the original series.

In the UK and Eire markets, ITVS GE has signed 3D Online Factory for 3-D printable figurines and crafts, Winning Moves for a Thunderbirds Monopoly set, and Hornby for a die-cast vehicle collection. ITVS GE has signed Forbidden Planet for a direct-to-retail line of adult apparel, gifts, and accessories; and Tinamps for a portable speaker in a tin. Planet Replica will be unveiling TV show prop replicas worldwide.

In the publishing category, Octopus Publishing Group will launch three gifting books, while Panini will produce a 50th Anniversary classic Thunderbirds magazine for the UK and Eire.

Dreamtex will build homewares, Smiffys is on board for adult dress-up costumes, and Misirili has signed for adult socks. In Australia, a promotional deal with Leo Burnett Sydney will see the use of the Thunderbirds theme tune on TV, radio, and online for Woolworths.

These new partners join recently announced fashion collaborators such as Lou Dalton for high-end knitwear, Turnbull and Asser for luxury men’s silk handkerchiefs and neckties, and Fashion Lab for adult T-shirts, loungewear, and swimwear for the UK market.

Jim Sachs to Lead Roundtable at Licensing Expo

Jim Sachs, partner in Harris-Sachs LLC, was selected to lead a roundtable in the new series of Roundtable Workshops at the upcoming Licensing Expo in Las Vegas. Running from June 8 to 11, Licensing Expo is the world’s largest trade show dedicated to brand, character, entertainment, fashion, and art licensing. In its 35th year, it is one of the most-attended conferences in the global licensing industry.

In his session, “In the Trenches” Selling of Licensed Products, Sachs will focus on the various ways to market and sell a licensed product once the manufacturer has taken a license for the product. The discussion will take place June 10 from 10:15 a.m. to 12:00 p.m.

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