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Caroline Mickler Ltd. Will Showcase at Brand Licensing Europe

Boutique agency Caroline Mickler Ltd. will bring together the continuing success of classic brands like The Beatles, Yellow Submarine, and Moomin alongside Tetris and Boo at this year’s Brand Licensing Europe.

Caroline Mickler Ltd. has been implementing the UK brand licensing strategy for The Beatles on behalf of Apple Corps Ltd. since 2003. The Beatles brand has been divided into a large number of categories, ranging from calendars, board games, cushions, and playing cards to slippers, award-winning fashion bags, and heritage T-shirts. The latest success has been in apparel with a Tommy Hilfiger range. The UK product extension program has also developed Yellow Submarine as an art and design-based property with both mass market and high-end appeal, covering categories including T-shirts, greeting cards, designer jewelry, and specialist print.

The launch of the official Fifty Shades Of Grey lingerie line from British lingerie company BlueBella was announced at Moda, the UK’s largest fashion trade show. The property is targeting sleepwear, apparel, beauty products, bedding, home furnishings, stationery, jewelry, and adult products. Caroline Mickler Ltd.’s strategy for Moomin addresses the young women’s market. The licensing program has quickly grown from its beginnings in independent design-led retailers and fashion influencers to wider-ranging categories and outlets, the most recent being Primark for ladies’ sleepwear.

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