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Caillou Gears Up for 25th Anniversary Celebrations


Caillou will celebrate its 25th anniversary over the next year. The brand debuted in 1989 as a series of books from Chouette Publishing, and is now an animated series on preschool TV channel Sprout in the U.S.

Fans can sign up for the Caillou ultimate sweepstakes on Facebook for a chance to win Caillou products and to learn more about the ongoing promotions in Caillou’s 25th anniversary year.

New Caillou products include Caillou Family Favorites DVD and book, from PBS; Caillou’s Holiday Movie, from NCircle; Caillou’s 25th Anniversary Treasury Album, from Chouette Publishing; and a Caillou talking doll and a jet plane, from Imports Dragon.

Caillou merchandise and licensing is represented by CPLG. The series is sold to more than 100 countries worldwide. DHX Brands plans a year-long series of consumer product releases, partnerships, sweepstakes, and events to celebrate the milestone through next year.

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