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Brandgenuity to Represent Fur Babies World Brand in the U.S. and Canada

brandgenuity_logoBrands with Influence named Brandgenuity its exclusive licensing agency of record for Fur Babies World in the U.S. and Canada. The brand features a toy line and YouTube series in the UK, where it is marketed as Bush Baby World.

Rebranded for the U.S. market, Moose Toys will launch its master toy line next spring at Walmart, followed by a broader rollout to other retailers.Brandgenuity will build a licensing program targeted for kids ages 4 to 10, and will extend the brand into categories including apparel and accessories, publishing, back-to-school, home, and more.

The CGI-animated YouTube series tells the story of the Dreamstars who protect the Dream Tree, ensuring the magical world they inhabit is kept in balance and that kids everywhere enjoy dream-filled sleep.

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