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Bloomers Edutainment to Launch Bloomers Show and Game

Bloomers BookBloomers Edutainment entered an agreement with Joovie Entertainment and Binary Bubbles for a new Bloomers TV series and game.

Bloomers was originally developed in schools as a curriculum and gardening program and now has a patented consumer products line that features seed starters and colorful growing kits. Products are sold nationwide at retailers including Nordstrom, True Value Hardware, and at bloomersisland.com. Bloomers Island, the Great Garden Party is the first title in its books series, which launched in January. Additional titles in the series are set to launch this year.

The partnership merges the Binary Bubbles augmented and virtual reality techniques into the Bloomers world, expanding the story and characters to serve as a gardening companion. Kids can reinforce the skills that they learn from the show while they play the game and grow a garden in the real world.

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