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Blip Toys Gives Video Game Rights to Activision Publishing

Blip Toys, the toy company behind Squinkies collectible figures, has granted Activision Publishing, Inc. the exclusive worldwide rights to develop, manufacture and distribute video games based on the Squinkies brand and characters. The agreement covers entertainment software products across multiple platforms such as handheld, console and connected platforms, as well as PC and mobile devices.

The new Squinkies video games are expected to debut throughout 2011, with the first Nintendo DS title for girls releasing in April.

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Category: Brand Licensing, Kids Properties, Video Games

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