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BLE to Relocate to ExCel London in 2019

BLE-ExCelLondonUBM will relocate Brand Licensing Europe (BLE) to ExCeL London beginning next year to further evolve the show, attract more European licensees, retailers, and licensors, and improve the customer experience for both visitors and exhibitors.

The accessibility and flexibility of space at ExCeL, as well as the social setting following the 2012 Olympic regeneration program, attracted UBM to the venue. The move comes with full support from its show sponsor, the International Licensing Industry Merchandisers’ Association (LIMA).

The new transport connections and regeneration of the local area provides wider implications for improving the customer experience at BLE. The number of hotel rooms within a five-minute walk has more than doubled since 2009, making a total of 2,700 rooms. Additionally, the Elizabeth Line makes it possible to travel to an additional 40,000 rooms in under 20 minutes.

UBM believes the flexibility of space offered by ExCeL will support its future growth strategy for BLE, allowing the team to redraw the floorplan to make it fairer for all exhibitors no matter how big or small, improve navigation and layout, and rethink its screenings program.

The space will also allow UBM to transform the live experience for visitors and exhibitors with increased and improved activations and experiential installations, more interactive feature content, and new branding and sponsorship opportunities for exhibitors.

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Category: Around the Industry, Licensing Show, Trade Shows

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