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BLE 2018 Announces Food and Beverage Theme

BLE2018Brand Licensing Europe (BLE) will celebrate its 20th anniversary this year with a food and beverage (F&B) theme. BLE 2018 takes place from October 9 to 11 in Olympia, London.

“F&B is one of the fastest-growing and most robust categories within licensing. But it’s also incredibly innovative and dynamic, reinventing itself continuously in line with new trends and lifestyle choices. Health and fitness has been a huge influence over the sector since the ’80s, but most recently the whole well-being and clean-eating phenomenon has had a huge impact on the category with no signs of fading any time soon,” explained BLE brand director Anna Knight.

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