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Black Friday Weekend Saw More Shoppers This Year

According to a National Retail Federation survey conducted over the weekend by BIGresearch, 212 million shoppers visited stores and websites over Black

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Friday weekend, which includes Thursday, Friday, Saturday, and projected spending for Sunday, up from 195 million last year. People also spent more, with the average shopper this weekend spending $365.34, up from last year’s $343.31. Total spending reached an estimated $45.0 billion.

Additionally, according to a survey conducted for by BIGresearch, 106.9 million Americans plan to shop on Cyber Monday this year, up from the estimated 96.5 million who shopped on Cyber Monday last year.  Also according to the survey, more people plan to shop via their smartphone on Cyber Monday—with more than 6.9 % planning to use a mobile device for Cyber Monday shopping, nearly double the estimated 4 million who shopped that way last year.

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