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Beanstalk to Represent Chupa Chups in New Food Categories, Territories

Nov26.ChupaChupsBeanstalk will continue to build Perfetti Van Melle’s Chupa Chups licensing program into new food categories and territories. Beanstalk represents Chupa Chups exclusively for food extensions in Europe and for non-food licensing in Germany, Austria, and Switzerland.

Beanstalk secured licensees for Chupa Chups in frozen novelty, celebration cakes, and doughnuts and chocolate snacks in Germany, Austria, and Switzerland. The next phase will focus on desserts, beverages, and on-menu food service, and will include Chupa Chups’ first entrance into food licensing in Russia.

Additionally, Perfetti Van Melle partnered with Vandemoortele for a range of doughnuts under the Chupa Chups brand that will launch in France, Belgium, and the Netherlands, next year. Products will be available across all major distribution channels and online, and will extend to additional territories late next year. The agreement was brokered by Beanstalk.


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