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BBC Worldwide Appoints Bob Traub as VP, Retail Development

BBC Worldwide today announced the appointment of Bob Traub as vice president of retail development for the Americas. Reporting to Tom Keefer, senior vice president of global licensing, Traub will be based in BBC Worldwide’s New York office. This role is a significant milestone in BBC Worldwide’s commitment to building on-going relationships with retailers, and will see Traub working across BBC Worldwide’s extensive portfolio of brands including BBC Earth, Doctor Who, Top Gear and In the Night Garden.

Bob Traub joins BBC Worldwide with 16 years of U.S. and international licensing and marketing experience in the entertainment sector, including leading the global retail synergy plans for companies including Chorion, Nickelodeon, and Marvel Entertainment Group.

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