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BBC Studios to Showcase Portfolio of Brands at Licensing Expo 2018

Hey Duggee: Series 2: Ep26 The Obstacle Course BadgeBBC Studios, which recently merged with BBC Worldwide to form a singular commercial entity, will showcase a range of brands including Doctor Who, Top Gear, BBC Earth, Hey Duggee, Something Special, and Strictly Come Dancing.

Doctor Who will debut a new season, which will include Jodie Whittaker as the first female doctor in the series. Renewed licensees include Titan for for figurines, apparel, and gifts and novelties in the U.S., Canada, and the UK; Funko for Pop! Vinyl figurines and novelties in the U.S., Canada, Ireland, Australia, and New Zealand; Lady Sandra for home goods, comforters, pillows, and more in the U.S. and Canada; and Rabbit Tanaka for lighting, mirrors, clocks, and wall décor in the U.S. and Canada. New deals for Doctor Who will be announced in coming months.

Doctor Who currently has more than 70 global licensees including, Character Options, Penguin Random House, Winning Moves, Eaglemoss, Kokomo, and Brand Alliance. Penguin Random House recently launched a collection of Dr. Men books and RP2 Global introduced Dr. Men figures in the UK .

Season three of Hey Duggee was greenlit, and a number of deals are already in discussions for this year. Partners include Penguin Random House for publishing; Immediate Media for magazines; Golden Bear’s for toys in the UK; Jazwares as master toy partner in the U.S.; Jasnor to distribute Golden Bear’s plush toy range and Jazware’s figurines and play sets in Australia; Chicco to distribute Golden Bear’s plush toy range and Jazware’s figurines and play sets in its stores in Italy; and Winning Moves for games in Australia.

Softlines partners include Dreamtex for bedding in the UK and in Australia and Designworks Clothing Co. for apparel at Big W stores. Additional apparel ranges are in discussions and will be revealed in the coming months.

Several Hey Duggee licensees will launch product this holiday season, including Jay Franco for bedding, bath goods, beach products, storage products, and slumber bags, and Children’s Apparel Network for swimwear and outerwear.

BBC Studios will expand its licensing portfolio for Top Gear. Current partners include Zeon, TDP, Aykroyds, Topps, Dreamtex, Kinnerton, Danilo, and Cooneen.Assured Products Ltd. DC Safety is currently working on backpacks and bags in the U.S. and Canada.

New deals based on the UK’s Strictly Come Dancing series are currently in the works. BBC Studios partnered with John Adams Leisure Ltd. to produce, manufacture, and distribute the first official Strictly Come Dancing board game, which will be available in July.

Recent launches also include Kinnerton for confectionary; Norvell for tanning products; Danilo for cards and calendars; and TDP and Aykroyds for apparel. Existing licensees Beams and Kim & Miller will develop new beverage and food gifting ranges that will hit the shelves this holiday season.

BBC Studios appointed Golden Bear as master toy partner for a line inspired by the Something Special series. Additional partners include Trends UK Ltd.; ZAK UK for lunchware and dinnerware; Danilo for greeting cards and calendars; for greeting cards and gifting; Sony for music products; Aykroyd & Sons and TDP Textiles for nightwear, underwear, and swimwear; Princes Foods for pasta shapes; Egmont for books; Immediate Media for magazines; and Paper Projects for stickers.

The success of natural history series Planet Earth II and Blue Planet helped the BBC Earth brand to gain popularity. Partners include Whitehouse Leisure for plush toys in the UK and Europe, the Middle East, and Africa (EMEA); ACCO for calendars in the U.S. and Canada; and Museums & Galleries for calendars, cards, and stationery in the UK. Additional deals are in the works.


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