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Barbie, Crayola Partner for New Product Line

CrayolaBarbie and Crayola have partnered for a new fashion activity line that incorporates Crayola’s ultra-clean technologies to create unique crafting play with color-in fashions, tie-dye designs, stamps, and confetti.

In February, Barbie will launch the Barbie x Crayola Create It Yourself content series on YouTube. The videos will showcase how to leverage both Barbie and Crayola to inspire creativity.

The line will be featured in the Barbie doll aisle and products will begin to rollout this holiday season. The full line will be available next year both domestically and internationally.

The two brands plan to continue the collaboration into 2019, expanding the Barbie fashion activity line by incorporating Crayola’s crafting technology.

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