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Animal Planet’s Matching Campaign Returns to Give Partners a Chance to R.O.A.R

Animal Planet

Animal Planet’s fifth annual Reach Out. Act. Respond (R.O.A.R.) matching campaign kicked off this past Monday.  Hosted by GlobalGiving, a non profit organization that connects donors to grassroots projects around the world, this matching campaign runs for four weeks and encourages consumers to visit to donate to R.O.A.R. or to a partner charity that works to make the world a better place for animals.

During this campaign, participating partners compete to earn matching funds that come from the sale of Animal Planet licensed products. This year, seven organizations including David Shepherd Wildlife Foundation, Earthwatch, EQUUS Foundation, Jane Goodall Institute, National Wildlife Federation (NWF), Petfinder Foundation, and Villalobosare are competing for donations that will add up to $100,000 and five $4,000 bonuses.

The matching funds are generated by Discovery Consumer Products’ Animal Planet brand, which includes pet products, lifestyle products ranging from apparel to toys, and home décor. Animal Planet merchandise licensees contribute a portion of their sales to R.O.A.R. and to date R.O.A.R. donations have surpassed $1.5 million dollars through the sale of Animal Planet consumer products.

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