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Animaccord, The Entertainer Partner for Masha and the Bear Spring Retail Campaign

MashaAndTheBearAnimaccord partnered with UK toy retailer The Entertainer for a Masha and the Bear retail campaign that will run from March 22 to April 25. During the campaign, the Entertainer’s shops will be set up with branded Masha and the Bear point of sale (POS) displays, supported by interactive meet and greet events with the Masha costume character.

The campaign will also feature various online email activities, including social media contests with prizes from Animaccord partner Simba Smoby Toys. Animaccord’s previous campaign with The Entertainer ran last fall, and nearly tripled the sales of Masha and the Bear toys from the Simba Dickie Group in Europe, the Middle East, and Africa (EMEA) region.

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Category: Character Licensing, Entertainment, Kids Properties, Television, Toys

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