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American Greetings Entertainment, Gaumont Animation Partner to Relaunch Herself the Elf

agegaumont-herselftheelf-mipcom-2016American Greetings Entertainment (AGE) and Gaumont Animation entered into a long-term agreement to co-develop, co-produce, and co-distribute a new animated series based on AGE’s 1980’s classic girls’ brand Herself the Elf.

AGE will take the lead on worldwide consumer products as it looks to re-launch another brand from its library. Worldwide distribution will be shared between AGE and Gaumont Animation with the option for the production of additional animated episodes with AGE retaining ownership of the Herself the Elf intellectual property.


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