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Air Bud Entertainment, iQiYi Enter Multi-Film Licensing Agreement

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) entered into an exclusive licensing agreement with the Chinese online entertainment company, iQiYi.  The comprehensive deal incorporates all ABE-branded content, including films created with Disney—Air Bud and Disney Air Buddies—and the MVP franchise, and the four new movies from the Pup Star franchise that were produced for Netflix.  

This agreement makes all of ABE’s family films available to Chinese users on iQiYi’s platform. iQiYi’s three-year deal with ABE includes subscription video on demand (SVOD), transactional video on demand (TVOD), and traditional TV rights, but also includes theatrical distribution of ABE’s films and all licensing and merchandising rights in China for the ABE brands.

iQiYi plans a wide theatrical release for Pup Star, the initial film of ABE’s new franchise.  ABE also recently announced two new and upcoming films in the franchise that will be released this year in the U.S.: Pup Star: World Tour and Pup Star: A Pup Star Christmas.

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