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AGE Appoints WildBrain to Manage Madballs YouTube Channel

MadBallsAmerican Greetings Entertainment (AGE) appointed DHX Media’s WildBrain to manage the Madballs YouTube channel, create original content, and grow the audience for the brand.

WildBrain will launch the Madballs channel next month with new animated shorts produced by Oddbot Studios, American Greetings, and Just Play. Starring Skull Face, Oculus, Screamin’ Meemie, Dust Brain, Horn Head, and Slobulus, new content produced by WildBrain will also provide live-action, stop motion, and traditional animation.

The YouTube channel and content coincide with the launch of new toys at mass retailers from master toy partner Just Play. More than 30 new Madballs characters will be introduced this year.

Visit @Madballs on YouTube next month for the debut of how-tos and sneak peeks of the upcoming additions to the line of Madballs toys.

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Category: Digital Licensing, Entertainment, Retail, Social Media, Toys

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