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Aardman Crafts Online Fan Site for The Gruffalo

Gruffalo - Deep Dark Woods

In celebration of The Gruffalo’s upcoming 15th anniversary next year, Macmillan Children’s Books has commissioned Aardman to create a new online fan site for the brand, which went live this month.

Aardman, working alongside digital agency Distinction, crafted the digital representation of The Gruffalo’s world, creating an online home for fans of all ages which works to support and extend the brand’s reputation.

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