The Licensing Blog

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Litzky Public Relations Named Agency of Record for American Mensa

LPR-logo-red copyLitzky Public Relations (LPR) was named the agency of record for American Mensa. Founded in 1960, American Mensa partners with smart brands, products, and initiatives that celebrate intelligence.

LPR will focus on raising awareness and increasing brand recognition within trade and consumer media, and engaging potential members and partners.

One Animation Adds Oddbods Accessories and Sleepwear Licensees

OneAnimation_OddbodsOne Animation partnered with American Marketing Enterprises Inc. and Concept One Accessories for Oddbods sleepwear and accessories in North America. The two companies join master toy partner Kids Station and apparel licensee The Bentex Group Inc.

American Marketing Enterprises will develop a range of children’s sleepwear, and Concept One will develop a line of accessories. The licensing agreements were brokered by Brangenuity, One Animation’s North American licensing agency.

Nelvana, WeKids, Toon Boom Animation Open Submissions for China Tales Incubator

Nelvana_WeKids_ToonBoom_CHinaTalesCorus Entertainment’s Nelvana, WeKids, and Toon Boom Animation’s partnership for China Tales Incubator, officially opened its online portal for submissions from now until July 6. Animators, writers, illustrators, storytellers, and artists based in China are invited to submit their comedic, character-driven concepts, via the China Tales Incubator website.

The winning concept will be developed through the partnering companies and brought to the international market for distribution, licensing, and merchandising. To kick-off the initiative, Nelvana, WeKids, and Toon Boom Animation will host six China Tales Incubator Workshops in China.

Sesame Street Launches New Fashion Collections for Asia Market

Lalabob_sesame streetSesame Street expanded its fashion and lifestyle offerings with new apparel and accessory collections in Asia. The lines will feature collections from Lalabobo, B.Duck, Tyakasha, and :Chocolate.

Lalabobo introduced a collection earlier this year and the rest of the collections will debut this month and include B. Duck for T-shirts, sweatshirts, and pants; Tyakasha for apparel, lunch boxes, umbrellas, and mobile phone cases; and :Chocolate for T-shirts, hoodies, and tote bags.

Redbubble Acquires EmojiOne License

RedBubble_JoyPixelsRedbubble and EmojiOne Inc. entered a licensing agreement, which gives Redbubble’s artists a library of thousands of emoji icons to use in consumer products and customization. Redbubble enables artists to print and deliver their products to customers worldwide.

EmojiOne’s digital emojis are used by communications carriers, websites, advertising agencies, worldwide charities, and in TV, music, and literature. Licensing partners include Sony, Intel, Virgin EMI, Verizon, Photoshop, Dropbox, Buzzfeed, FreeConferenceCall, Saatchi & Saatchi, Weidner & Kennedy, BBC, and more. Read the rest of this entry »

eOne Launches Ben & Holly’s Little Kingdom in China

eOne_Ben&HollysLittleKingdomEntertainment One (eOne) partnered with iQIYI to bring its preschool property Ben & Holly’s Little Kingdom to China on the video-on-demand (VOD) platform and at retail this year.

The first season of Ben & Holly’s Little Kingdom will be accessible on iQIYI next month. iQIYI will also manage licensing rights for the property in the region, spearheaded by a publishing launch this summer and fall and a hard launch spanning multiple categories later this year. Read the rest of this entry »

BBC Studios to Showcase Portfolio of Brands at Licensing Expo 2018

Hey Duggee: Series 2: Ep26 The Obstacle Course BadgeBBC Studios, which recently merged with BBC Worldwide to form a singular commercial entity, will showcase a range of brands including Doctor Who, Top Gear, BBC Earth, Hey Duggee, Something Special, and Strictly Come Dancing.

Doctor Who will debut a new season, which will include Jodie Whittaker as the first female doctor in the series. Renewed licensees include Titan for for figurines, apparel, and gifts and novelties in the U.S., Canada, and the UK; Funko for Pop! Vinyl figurines and novelties in the U.S., Canada, Ireland, Australia, and New Zealand; Lady Sandra for home goods, comforters, pillows, and more in the U.S. and Canada; and Rabbit Tanaka for lighting, mirrors, clocks, and wall décor in the U.S. and Canada. New deals for Doctor Who will be announced in coming months. Read the rest of this entry »

Miraculous-Tales of Ladybug & Cat Noir Wins License and Entertainment Property Awards in Spain

Zag_MiraculousLadybugZag Heroez’s Miraculous-Tales of Ladybug & Cat Noir received the Best License Of The Year and Best Entertainment Property awards at the 15th Licencias de Actualidad awards. The property also won Best Licensing Promotion for the Tosta Rica agreement.

Licencias de Actualidad magazine presents awards voted for by licensing professionals, recognizing the work of licensing agents in the Spanish market last year.

All categories in the Zag Heroez Miraculous-Tales of Ladybug & Cat Noir licensing program are covered for Spain, and the property recently opened an exclusive store in Amazon Spain.

9 Story Distribution Licenses Luo Bao Bei to Milkshake! in the UK

9StoryDistribution_LuoBaoBei9 Story Distribution International licensed the new animated children’s series Luo Bao Bei to Channel 5’s Milkshake! in the UK, and will launch on the preschool TV block beginning May 7. The show is penned by British writer Dave Ingham (Shaun the Sheep, Octonauts).

Produced by Magic Mall Entertainment, Luo Bao Bei was created by Magic Mall’s Grace Tian with Cloth Cat Animation commissioned for the animation. 9 Story Distribution holds global distribution and merchandising rights, excluding China. The program was recently acquired by ABC Australia and E Junior (UAE).

Luo Bao Bei follows a bright and spirited 7-year-old girl with a vivid imagination on a quest to understand the world around her. With her friends, family, and some endearing animal companions by her side, she navigates the excitement of childhood, finding adventures along the way., Surreal Entertainment Partner for New Range added Surreal Entertainment to its growing roster of licensees. Created by Lowtech Studios LLC, is a game app that had more than 160 million downloads and more than 28 billion plays last year.

Surreal Entertainment will manufacture and distribute beverage-ware, novelty items, and home goods. Other licensed partners include Party City, Bonkers Toys, Fifth Sun, Accessory Innovations, Franco Mfg, Just Toys Intl., Trends, Aquaris, and Everything Legwear, and Raw Thrills. Read the rest of this entry »

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