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Tim Kilpin of Activision Blizzard Named Session Presenter at PlayCon 2018

TimKilpin_HeadshotTim Kilpin, who was recently elected to The Toy Association’s board of directors, will share insight into how brands can engage with fans at PlayCon, which will take place May 8 to 9 in San Francisco. More than a dozen industry analysts, toy influencers, consumer product executives, and motivational speakers will lead PlayCon’s short “TED Talk”-like sessions. Read the rest of this entry »

Cleo & Cuquin Debuts on Nick Jr. in the U.S.

Cleo-And-CuquinAnima‘s Cleo & Cuquin preschool series recently debuted on Nick Jr. in the U.S. The series airs weekdays and follows the adventures Cleo and her sibling, Cuquin.

Mattel was appointed as global master toy licensee and plans to launch its line in the U.S. within a year, and the company entered a global agreement with Netflix to further extend the brand’s strategy.

Cleo & Cuquin follows Cleo and the youngest sibling in her family, Cuquin. Baby Cuquin’s curiosity leads the two on adventures and often into mischief. At the end of each episode, Cleo decides what she wants to be when she grows up.



The World of Dinosaur Roar! Expands Into New Territories

DInosaurRoarNurture Rights new preschool property The World of Dinosaur Roar! expands into new territories and languages. The first titles in The World of Dinosaur Roar books are now available in France, Norway, Spain, Italy, and Estonia. The books are also published in Australia, New Zealand, and Canada.

The World of Dinosaur Roar! is a new concept that teaches preschoolers about dinosaurs. The book series introduces readers to a different title character in each book and uses his or her personality to teach children about dinosaurs in an engaging way. Every book in the series also includes simple dinosaur facts and a pronunciation guide. Read the rest of this entry »

ReedPOP, HBO to Launch Exclusive Game of Thrones Merchandise

ReedPOP_GoTReedPOP and HBO announced that they have joined forces to develop a new collection of Game of Thrones merchandise available exclusively at ReedPOP events. The range will debut at Emerald City Comic Con from March 1 to 4 in Seattle, Wash.

The collection will include apparel, bags, barware, pins, keychains, and more. Additional product offerings will launch throughout this year’s ReedPOP events around the world including New York Comic Con.

Hasbro Named Global Master Toy Licensee For UglyDolls

uglydollsHasbro Inc. was named the master global toy licensee for the UglyDolls franchise. The agreement between the toy company and STX Entertainment combines STX’s content creation, marketing, and distribution with Hasbro’s experience with creating toys that tie in with entertainment brands. Read the rest of this entry »

Licensing Expo 2018 Unveils Licensing Week Programs

LicensingExpo2018Licensing Expo announced its Licensing Week lineup, which will include educational and experiential components designed to complement the offerings on the expo floor and help attendees create new connections and ideas. Licensing Week runs concurrently with Licensing Expo, which takes place May 22 to 24 in Las Vegas. For more information and to register as media, visit Read the rest of this entry »

Air Bud Entertainment, iQiYi Enter Multi-Film Licensing Agreement

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) entered into an exclusive licensing agreement with the Chinese online entertainment company, iQiYi.  The comprehensive deal incorporates all ABE-branded content, including films created with Disney—Air Bud and Disney Air Buddies—and the MVP franchise, and the four new movies from the Pup Star franchise that were produced for Netflix.   Read the rest of this entry »

TOMY Introduces Nature Cat Toy Line

naturecatSpiffy Pictures debuted its licenses and partnership programs for Nature Cat at the Toy Fair 2018, including a line from master toy licensee TOMY.

TOMY’s Nature Cat toy line includes the Nature Cat Feature Plush and a role-play line of Headband Plush. The feature plush lets kids press Nature Cat’s belly to hear 13 phrases from the series. Read the rest of this entry »

3Doodler Partners with HEXBUG for New STEM Toys

Hexbug_3Doodler3Doodler and HEXBUG launched the Make Your Own HEXBUG Pen Set & Activity Kit at Toy Fair 2018 in New York City this week. Kids can doodle their HEXBUG’s body and legs using the insect themed DoodleMolds, then let it crawl around to explore its environment, build mazes for it to scurry its way through, or even race it with friends. Read the rest of this entry »

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