The Licensing Blog

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Disney, Her Universe Expand Licensing Agreement

Disney_OurUniverse_LineDisney Consumer Products and Interactive Media (DCPI) expanded its partnership with Her Universe to make the Disney, Star Wars, and Marvel merchandise lines available to more consumers.

DCPI and Her Universe will expand beyond the existing licensed lines of Disney, Marvel, and Star Wars apparel, accessories, and home goods. The agreement also enters new categories, including Our Universe, a character-inspired athleisure line. Read the rest of this entry »

Genius Brands Builds Llama Llama Licensing Program in North America

LlamaLlamaThis year, Genius Brands International Inc. will expand the North American consumer products’ program for Llama Llama with new partners. Llama Llama follows premiered on Netflix this month and features the voice talent of actress Jennifer Garner.

New partners include Franco MFG for bedding, Cuddle Barn for animatronic plush toys, Intimo for sleepwear, Prime Party for online party supplies, and Myself Designs/Myself Belts for belts. Kids Preferred will also develop a line of plush. New product are expected to begin rolling out at retail later this year.  Read the rest of this entry »

LEGO Expands Jurassic World Partnership With Construction Sets, Lifestyle Collections, and Animated Content

The LEGO Group will offer an expanded line of construction sets, all-new animated content, and, for the first time ever, a lifestyle collection to add to its Jurassic World line of products. In anticipation of the upcoming global theatrical release of Jurassic World: Fallen Kingdom in June, the company will debut construction sets that span every LEGO age category, two all-new, animated videos, and a collection of soft lines and publishing to reach audiences beyond the toy aisle. Read the rest of this entry »

Night & Day Studios, Rich Frog to Launch Peekaboo Barn Plush

RichFrog_PeekaBooBarnNight & Day Studios and Rich Frog Industries will debut Peekaboo Barn plush toys at NY Now from February 4 to 7. Ten different farm animals will be available to retailers this spring.

Rich Frog will offer characters from Peekaboo Barn in 66-inch assortments, and the line will be available at specialty, gift, and toy stores, as well as at small and mid-tier chains.

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Mattel, NetEase Launch Mobile Games Studio Mattel163

MattelMattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global brands.

NetEase is a global internet technology and video game company that is responsible for developing many popular mobile gaming franchises, including Fantasy Westward JourneyThe Ghost, OnmyojiRules of Survival, and more. Read the rest of this entry »

LIMA to Induct Elias Fasja-Cohen, Brian Goldner Into Licensing Hall of Fame

LIMAHallofFAme_Goldner_FasjaThe International Licensing Industry Merchandisers’ Association (LIMA) named Elias Fasja-Cohen, CEO and founder of Tycoon Enterprises, and Brian Goldner, chairman and CEO of Hasbro Inc., as the 2018 inductees to the LIMA Licensing Hall of Fame. This year’s Hall of Fame Induction will take place May 22 at the LIMA Licensing Awards Ceremony during Licensing Expo 2018 in Las Vegas. Read the rest of this entry »

Lazy Oaf, Betty Boop to Launch Men and Women’s Clothing Collection

betty boop - lazy oaf11 betty boop - lazy oaf19Lazy Oaf  teamed up with cartoon character Betty Boop for a 15-piece men’s and women’s collection in signature Betty shades–Betty Boop Red by Pantone plus black and pink. The announcement was made by King Features, the licensing agent for Betty Boop proprietor Fleischer Studios.
The Betty Boop x Lazy Oaf collection embodies Betty’s trademark pin-up sass, mixed with streetwear silhouettes and signature oversized Oaf shapes.
Velvet bow detailing and sweetheart necklines sit with oversized smock dresses, cropped sweatshirts, and laid-back striped jersey pieces. The menswear collection offers a pink hoodie with an illustration of Betty riding a motorcycle printed on it. Some womenswear pieces include: skinny ‘Pin Up Jeans’ with bow-back slits and pink embroidery heart pockets, and an oversized heart print denim jacket with matching ‘90s mom jeans. Two complimentary accessories include: a pin badge and patent tote bag with eponymous showgirl chenille patch.

 The Betty Boop x Lazy Oaf collection launches on January 25 at and selected stockists worldwide.

Wonkybot Studios Releases Children’s Audio Series Tara Tremendous

TaraTremendousWonkybot Studios and debuted the first three volumes of Tara Tremendous: The Secret Diaries, based on the Tara Tremendous franchise. is the the exclusive distributor of Wonkybot Studios’ superhero series, Tara Tremendous: The Secret Diaries.

Created, written, directed, and co-composed by Stewart St. John, the new series follows the adventures of 11-year-old Tara Callahan, a bubbly, brave and headstrong girl who is accidentally infused with the powers of every superhero in the world. Read the rest of this entry »

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