The Licensing Blog

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Kidscreen Announces Hot50 2017 Rankings

Hot50Kidscreen released the results of its Hot50 ranking for the leading companies in broadcasting, production, distribution, licensing and digital media this year. These rankings were determined by vote, with all of Kidscreen’s more than 16,500 magazine and newsletter subscribers invited to participate in the more than three-week period in the fall. Below are the final results by category. Read the rest of this entry »

SYBO Games Reveals Subway Surfer Animated Series Teaser

SYBO Games has revealed the first teaser for Subway Surfers, an animated series based on the popular Subway Surfers mobile game where players surf as long as they can while collecting tokens and dodging oncoming trains.

Fans can delve deeper into the Subway Surfers universe, with a chance to see the characters of the game brought to life as Jake, Tricky, and Fresh speak and interact out loud for the first time.

The series is scripted by Brent Friedman, writer for Star Wars: Rebels and Star Wars: The Clone Wars, and produced by Sander Schwartz, Daytime Emmy award-winning producer of The Batman and Baby Looney Tunes.

The animated Subway Surfers will premiere next summer with 10 four-minute episodes, followed by a long form series of 22-minute episodes.

Penguin Random House Grupo Editorial to Launch Heidi Bienvenida Collection

HeidiMondo TV Iberoamerica and Penguin Random House Groupo Editorial entered a multi-country publishing deal with Penguin Random House Grupo Editorial to create a collection of Heidi Bienvenida books.

In the two-year license agreement, Penguin Random House Grupo Editorial will launch more than 10 titles inspired by the teen comedy drama. Heidi, Bienvenida a Casa reinterprets the classic children’s novel Heidi, and follows the adventures of a carefree girl who leaves her beloved mountain home to live in the big city. Read the rest of this entry »

Zoonicorn, Jay@Play Enter Licensing Agreement for New Zoonicorn Toys

ZoonicornZoonicorn LLC entered into a licensing agreement with Jay@Play to design and manufacture the four Zoonicorns. Jay@Play will introduce two new lines of Zoonicorn toys, which are expected to be available for back-to-school next year. Read the rest of this entry »

Hasbro Partners with Laura Schuffman for My Little Pony: Equestria Girl Fashion Dolls Relaunch

Hasbro_MLPHasbro partnered with celebrity fashion stylist Laura Schuffman to design the looks for the relaunch of My Little Pony: Equestria Girls fashion dolls collection. Each Mane 7 character has a style inspired by real-life looks.

The new Equestria Girls fashion dolls line will be available this month in the U.S. and will launch globally beginning next month. Read the rest of this entry »

Moose Toys, McDonald’s Partner for Shopkins Happy Meal Toys

ShopkinsHappyMealMoose Toys partnered with McDonald’s Restaurants for Moose Toys’ Happy Places Shopkins Happy Meal promotion. The partnership will launch in restaurants in the U.S. beginning January 2 and will be supported by a marketing campaign. The deal was brokered by The Licensing Shop Inc. Read the rest of this entry »

Nelvana, Chouette Publishing Partner for Ranger Rob Books

RangerRobNelvana entered a publishing deal with Chouette Publishing for a collection based on the original preschool adventure series Ranger Rob. The books will launch next April in Canada and the U.S., with both English and French rights.

The launch will feature the release of two titles: A Campfire Story and Nature Quest. Chouette Publishing will also add storybooks, readers, and novelty formats to its Ranger Rob portfolio beginning next fall. Read the rest of this entry »

Genius Brands Launches Baby Genius On Xfinity On Demand

BabyGenius_ChannelGenius Brands International will add a new Baby Genius destination on Comcast’s Xfinity on Demand in the U.S.

The new destination will be available on Xfinity on Demand, and will include the animated series such as, The Adventures of Paddington Bear, Rainbow Valley Fire Department, Baby Prodigy, Igloo-Gloo, Pirates Adventures in Art, So! Smart, and Todd World. Initially, about 10 new series will be added to Xfinity on Demand.


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