The Licensing Blog

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Cra-Z-Art, Kodak Partner for Puzzle Collection

CRA-Z-ART Kodak 1000Cra-Z-Art entered a brand licensing agreement with Eastman Kodak Co. to produce and distribute puzzles in the U.S. The puzzles will feature photo imagery and be available in different size piece counts, including 100 pieces to 2,000 pieces.

Last year, Cra-Z-Art entered the puzzle category with the acquisition of Lafayette Puzzle Factory. According to the NPD market research group, puzzles and games was one of the fastest growing categories last year, increasing by 18.

Cra-Z-Art’s Kodak puzzles will be manufactured in the U.S. and are expected to be available at major retailers this fall.

Toy State, Feld Entertainment Partner to Expand Monster Jam Portfolio

ToyStateLogoToy State partnered with Feld Entertainment to expand the Monster Jam portfolio. The three year, multi-territory agreement grants Toy State construction toy category rights for the development of Monster Jam-branded toys within the company’s Machine Maker product line.

As part of the expansion of the Machine Maker line, Toy State will incorporate Monster Jam trucks including Grave Digger, Max-D, El Toro Loco, and Monster Mutt. The line currently features popular Caterpillar construction machines within the play sets and vehicles found at major retailers globally. The new toys will be available at retailers next spring. Read the rest of this entry »

CPLG to Represent Yale University Across Europe

Yale_CPLGCPLG was appointed by Yale University to represent the university’s brand across Europe and Russia. Founded in 1701, Yale is an American Ivy league university based in New Haven, Connecticut.

CPLG will develop a licensing program that targets adults, teens, and kids across apparel, accessories, bags, and stationery. Products will feature the Yale branding, including its logos and the university’s mascot, Handsome Dan the bulldog. Universal Music Spain signed as the first licensee and will offer a range of men’s apparel in Zara stores worldwide this month.

 

Technicolor, SimEx-Iwerks Entertainment to Co-Produce The Deep 4-D Theatrical Experience

TheDeep_Season2Technicolor signed an agreement with SimEx-Iwerks Entertainment to create a 4-D theatrical experience based on the underwater adventure series The Deep. The Deep: Mystery of the Ancient Amulet will premiere at venues globally beginning next spring.

The new 4-D theatrical event will provide a 12-minute, 3-D experience with exclusive 3-D CG animation, an original story line, and  special effect. Additionally, viewers will also experience a  4-D experience with vibrating seats, water spraying, bubbles, and more.  The in-theater experience will be available at zoos, theme parks, aquariums, and other venues worldwide. Read the rest of this entry »

WNBA Minnesota Lynx Rank No. 1 for Team Merchandise Sales

wnba_logoThe No. 1-seeded Minnesota Lynx and four-time WNBA All-Star Elena Delle Donne of the Washington Mystics earned the top spots on the WNBA’s Most Popular Team Merchandise and Jerseys lists, respectively. The list is based on overall sales on WNBAStore.com since the start of the 2017 regular season.

Rounding out the top five most popular jerseys are the Seattle Storm’s Breanna Stewart (No. 2), the Phoenix Mercury’s Diana Taurasi (No. 3), the Lynx’s Maya Moore (No. 4) and the Storm’s Sue Bird (No. 5). Read the rest of this entry »

eOne Unveils Expansion and New Rides at Peppa Pig World

PeppaPigWorldEntertainment One (eOne) revealed plans to expand Peppa Pig World at Paultons Park theme park in Hampshire, UK. The attraction will soon feature two new rides—The Queen’s Flying Coach Ride and Grampy Rabbit’s Sailing Club—that will open to the public in May.

The Queen’s Flying Coach Ride will take families on a tour around the newly extended area of Peppa Pig World in individual coaches on a monorail starting from the top of the Queen’s castle. Guests will also be able to hop aboard boats at Grampy Rabbit’s Sailing Club where they can cruise along the new water route around Peppa Pig World and discover Pirate Island. Read the rest of this entry »

Zuru, Tangle Creations Partner to Relaunch Tangle Toys

ZuruZuru partnered with Tangle Creations to relaunch inventor and sculptor Richard Zawitz’ Tangle toys. The new line is available now at major retailers in the U.S. and a marketing campaign will rollout next month.

Tangles feature interconnecting links on a 90-degree curve that click together and pivot at each joint to form twisty creations. Tangles can be used as puzzles, fidget toys, movable sculptures, and more. Tangle toys originally launched in 1981 by Richard X. Zawitz, with more than 120 million Tangle units sold in over 40 countries to date.

Zuru’s full range of product will include Tangle links in an assortment of colors with a wide different patterns and textures.

 

Alpha Group Announces Launch of Operations in Latin America

AlphaGroupFollowing the launch of subsidiaries in North America, France, the UK, and Canada, The Alpha Group has appointed Jose Antonio Espinoza to head the launch of Latin America operations.

“One of the integral pillars of our growth strategy is international expansion through the establishment of Alpha subsidiaries in key markets. Having successfully worked for some of the top toy companies in the world—Mattel, Kreisel, and MGA—Jose Antonio brings unparalleled expertise to the role,” said Jean-Christophe Pean, president of Alpha Group in the U.S. and Europe.

Alpha will be showcase the new 2018 ranges at its Los Angeles showroom in September and in Hong Kong in October.

MGAE Expands Global Licensing Program for L.O.L. Surprise!

LOLSurpriseTotsBallSeries2MGA Entertainment Inc. will expand its global licensing program for its toy brand L.O.L. Surprise!. L.O.L. Surprise! launched last December and offers seven layers to unwrap with a surprise in each layer, and a doll with a water feature as the final

MGAE appointed a roster of North American and international licensees to support the launch of the global licensing program.  International licensees include BCI in the for nightwear, apparel, and swimwear (UK); Blueprint for stationery (UK); Cardinal Industries for games and puzzles (Europe); Danilo for greeting cards and calendars (UK); DJ Murphy for a monthly magazine (UK); Dreamtex for home textiles (UK); H&A for health and beauty (UK); Little Brother Books for annuals (UK); MV Sports bikes, scooters, and accessories (UK); Parragon for publishing (U.S., UK, Ireland, Australia, New Zealand, Canada, and Asia-Pacific); and TDP/Aykroyds for nightwear, underwear, and swimwear (UK). Read the rest of this entry »

The Wiggles Names Jacqueline Vong Head of North American Licensing

TheWigglesThe children’s​ ​musical​ ​group ​The Wiggles appointed Jacqueline Vong as head of North American licensing to help drive partnerships with targeted brands including recent partnerships with Fun 2 Play Toys for toys, MGM music and Kino Lorber for music and DVD distribution, and Stoneridge cycles for sporting goods in Canada.

The Aussie Fab Four will begin their Canadian tour The Big Show Tour at the end of the month. The themed toys and book and DVD bundle will launch this holiday season at Toys “R” in the U.S. and at Costco in Canada.

Licensing partnerships will launch early next year and provide new opportunities for parents and kids to immerse themselves in the brand.

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