The Licensing Blog

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Sesame Workshop Names Headstart Regional Toy Licensee for Australia and New Zealand

sesamestreetSesame Workshop named Headstart International as its new regional toy licensee for Australia and New Zealand. Headstart will create a range of Sesame Street plush across price points with major retailers.

Haven, Sesame Workshop’s licensing representative in the territories, helped broker the deal, and will continue to implement Sesame Street’s overall brand strategy and licensing programs in the market.

CEO of SG Companies to Retire and Transition Matt Feiner Next Year

matt-feiner_sgcompaniesSG Companies announced the retirement of Bernie Leifer, effective Jan. 1. Leifer joined the company more than 35 years ago. Leifer named Matt Feiner as his successor and will transition him to the role of chairman.

Feiner has more than 25 years of experience in the footwear industry. He most recently spent six years as SVP/GM of Stride Rite’s Wholesale Division, a division of Wolverine World Wide. Prior to Stride Rite, Feiner held several sales, product, and merchandising positions at Reebok.


The Tetris Co. Names Branding Streams as its New Merchandising Agent in Canada

Tetris logoThe Tetris Co. LLC named Branding Streams as its merchandising agent for the Tetris brand in Canada. Branding Streams will create new product merchandising and promotional opportunities for categories including toys, health and beauty, apparel, home décor, party goods, and more.

Genius Brands Names Margaret Loesch as Executive Chairman of Kid Genius Cartoon Channel

margaretloesch_geniusbrandsGenius Brands International Inc. named children’s and family media executive Margaret Loesch as executive chairman of its Kid Genius Cartoon Channel. Loesch will provide counsel to newly-promoted channel president Deb Pierson, as well as expand the platform.

Loesch comes with four decades of experience working with children’s broadcasting and family entertainment with brands including Smurfs, My Little Pony, Mighty Morphin Power Rangers, X-Men, Jim Henson’s Muppet Babies, Animaniacs, and Transformers. Loesch will collaborate with Pierson to advise on the development of channel brand strategy, ways to expand its coverage, and work to build advertiser participation.

The ZhuZhus Debuts with New Episodes Next Year

zhuzhu_episodic_6b_01Next month, The ZhuZhus debut new episodes that feature Frankie, Pipsqueak, Num Nums, Chunk, and Mr. Squiggles. A new episode will premiere on the Disney Channel every Saturday and Sunday at 9:30 a.m. between January 7 to 29.

The new episodes include: “Zhu Years Evel,” “Lookies for Cookies,” “Storming The Cat Castle,” “Ha Ha Hamsters,” “Fur-Vivor,” “Zhuper Girl,” “Wingin’ It,” “Dreams O’Clock,” “Badge To the Bone,” “Full Groan,” “The Shell Game,” “If Wishes Were Rainbows,” “Deja Zhu,” “A Total Bust A Move,” and “The Grand Zhu Zhu Pets Hotel.”

ZAG’S Miraculous Ladybug Takes Flight on Netflix this Christmas

miraculousZAG expands its broadcast reach in the U.S. with a new Netflix deal for its animated action-comedy series Miraculous – Tales of Ladybug & Cat Noir. Netflix debuted the first episode of Season 2 with the Miraculous – Tales of Ladybug & Cat Noir Christmas Special, a special premiere in the U.S.

Additionally, Netflix has acquired the U.S. SVOD (streaming video on demand) rights of the first three seasons of Miraculous Ladybug. Season one will premiere on Feb. 14, and season 2 is expected to launch in the summer.

FremantleMedia Kids & Family, Butlin’s Partner for Danger Mouse Shows

dangermouse_fremantleFremantleMedia Kids & Family partnered with Buntlin’s partnered for a Danger Mouse show at the seaside resorts. Beginning this Easter, Butlin’s Danger Mouse show will run twice per family break for two years, for a total of 724 shows with an average audience of 1,500 per show. Read the rest of this entry »

Shopkins Sales Reaches a Record High in the UK

shopkins_sg_ca_hero_group_7Bulldog Licensing revealed that in October the Shopkins collectible brand had its best week of sales. The brand released the Shopkins Series 6-Chef Club the same month, which pushed year-to-date sales to more than 5 million units. Retail sales for this year are expected to reach £120 million, which is double the figure from the previous year. Additionally, the Chef Club DVD from Universal is at No.4 on the kids’ charts. Read the rest of this entry »

FILA, Mountain Dew’s GLX Partner for M-Squad Line

mounraindewFILA partnered with Mountain Dew‘s Green Label Exclusives (GLX) for the M-Squad design. The collaboration features an all-black suede upper with embroidered FILA logo branding. The pair sits on top of a DEW neon green outsole, carried over into a midsole. Other product highlights include GLX branding on the sock liner and foot-bed along with custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is available now exclusively at Footlocker &

Thomas & Friends New Series and Special to Launch on Discovery Kids Latin America

Thomas_TheGreatRaceThe Thomas & Friends special The Great Race will premiere exclusively on Discovery Kids Latin America, as well as the latest series 20 of Thomas & Friends, throughout the month of December on its different feeds. Read the rest of this entry »

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