The Licensing Blog

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GameCo, Inc. to Develop Video Game Gambling Machines Based on Mission: Impossible, Paranormal Activity, and Ferris Bueller’s Day Off

missionimpossibleGameCo Inc. announced that the company will be developing games for its video game gambling machine (VGM) based on mainstream theatrical film brands including Mission: Impossible, Paranormal Activity, and Ferris Bueller’s Day Off.

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Guess, 20th Century Fox Consumer Products Partner for Empire Fashion Collection

Empire_GuessG by GUESS and 20th Century Fox Consumer Products partnered for the launch of EMPIRE x GBG. The limited edition collection is available at

The 10-piece women’s fashion collection includes: Juliann Asymmetrical Sequin Dress in both Rose Gold and in Black, Zabina Off Shoulder Dress in both Black and in Nude, Cassius One Shoulder Dress in both Black and in Camo, Adonna Halter Lace Top in both Milk and in Black, and Sahira Ombre Sequin Bomber in both Gold and in Camo.

The 5-piece men’s fashion collection includes: Elmir PU Jacket in both Metallic Silver and in Black, LS Clayhill Poplin Shirt in Jet Black, and Empire Lion Crew Neck Tee both in Jet Black and in True White.

Jam Media’s Little Roy Signs with Egmont Publishing

Jam MediaJAM Media signed a global publishing deal, excluding North America, with Egmont Publishing for its Little Roy, which airs on both CBeebies and CBBC in the UK.

The publishing program includes TV tie-ins for both print and eBooks, and magazines based on the new hybrid live-action animated series. Content will focus around Little Roy, along with his cartoon persona of Wonder Roy. The series has already presold to RTE (Ireland), ABC (Australia), NRK (Norway), SVT (Sweden), DR (Denmark), YLE (Finland), VRT (Belgium), and HOP TV (Israel).

Entertainment One Set to Launch PJ Masks Merchandise in France

PJ MasksEntertainment One (eOne) announced its plans for the launch of PJ Masks merchandise in France. The licensor appointed France TV Distribution to manage the consumer products program for PJ Masks in the region. eOne and FTD collaborated on the merchandise launch in France which will debut at mass market and toy specialists this January, as well as additional categories including footwear that will rollout next fall.

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Feld Entertainment Inc., Sesame Workshop Partner to Develop Sesame Street Live Shows

sesamestreetFeld Entertainment Inc. and Sesame Workshop partnered to develop Sesame Street live shows tours.  Feld Entertainment will produce and tour live Sesame Street productions in the U.S. The first production under the new deal is slated to launch next October.  The current Sesame Street Live! tour will continue through the summer.

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LEGO Dimensions Adds New Expansion Packs

legodimensions_fantasticbeastsWarner Bros. Interactive Entertainment announced the release of six highly anticipated expansion packs for LEGO Dimensions, led by the Sonic The Hedgehog Level Pack and the Fantastic Beasts and Where to Find Them Story Pack.

All expansion packs in this latest wave feature Battle Arenas with split-screen local gameplay for up to four players. LEGO minifigures included in the expansion packs come with golden Toy Tags which unlock a free play Adventure World of the corresponding entertainment brand, as well as a battle arena that can be reached through Vorton.

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Valerian and the City of a Thousand Planets Blasts Off with New Licensing Deals

ValerianEuropaCorplicensing partners for Valerian and the City of a Thousand Planets, the upcoming live action feature film directed by visionary filmmaker Luc Besson. These licensees include National Entertainment Collectibles Association (NECA) for action figures, die-cast vehicles, and prop replicas; Funko for Pop! and Mystery Mini figures; ACCO Brands for calendars; Love & Madness for jewelry, patches, tattoos, hair accessories, bags, and tech accessories; Read the rest of this entry »

Her Universe, ThinkGeek Partner for 50th Anniversary Star Trek Fashion Collection

HerCampus_ThinkGeekIn celebration of Star Trek’s 50th anniversary Her Universe joined forces with ThinkGeek will launch a new Star Trek fashion collection featuring dresses, jackets, blazers, skirts, fashion tees, scarves, brooches, and more.

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Amazon Studios to Debut Original Kids Special Lost in Oz

Amazon StudiosAmazon Original Kids Special Lost in Oz: Extended Adventure premieres on Prime Video in the U.S. and UK. The special includes the original pilot plus 40 minutes of new content for an extended adventure. A full season of Lost in Oz will debut on Prime Video next year.

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Cartoon Network Enhances its Powerpuff Yourself App

cn_logo_blackCartoon Network updated the Powerpuff Yourself avatar maker enhanced with Powfactor themes to. This weekend their first-ever pop up shop will also debut.

Launching globally today in the United States, Europe, Middle East, Africa, Latin America and Asia Pacific, the new Powerpuff Yourself allows fans to create their own Powerpuff avatar followed by a series questions to reveal their named Powfactor special ingredient. The global update of the avatar maker includes refreshed categories and is translated into 26 languages. Powerpuff Yourself is now live at

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