The Licensing Blog

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FMK’s Kate & Mim-Mim and Tree Fu Tom to Stream on CCTV

fremantlemedia_katemimmimFremantleMedia Kids & Family (FMK)’s Kate & Mim-Mim and Tree Fu Tom will be screened on Chinese state-owned channel CCTV Children’s Channel (CCTV-14) this year, starting with Kate & Mim-Mim this month. The deal marks FMK’s first partnership with the broadcaster.

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Ginsey Home Solutions, Playtex Partner for Bath Line

Ginsey Home Solutions Edgewell Personal Care licensed the Playtex brand to Ginsey Home Solutions, a manufacturer of innovative home décor and juvenile products. Ginsey will develop and launch a line of potty training and bathing accessories for toddlers. The line launched at the ABC Expo held in Las Vegas this month.

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Marvel’s Doctor Strange Debuts Line of Merchandise

doctorstrange_hasbroLeading up to the debut of Marvel’s Doctor Strange, will have items available for retail welcome by Hasbro, LEGO, Funko, Mad Engine, Marvel Comics, and more.  Select highlights include a LEGO Doctor Strange Sanctum Sanctorum, POP! Vinyl Doctor Strange Assortment from Funko, Doctor Strange fan apparel by Mad Engine, Doctor Strange 6” Legends Figure Assortment from Hasbro, Marvel’s Color Your Own Doctor Strange, and Marvel’s Doctor Strange Vol. 1: The Way of the Weird.

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JELC Appointed to Build Design Brand I Like Birds

ilikebirdsJELC was appointed as the exclusive licensing agent worldwide for the design brand I Like Birds. Jane Evans, founder of JELC, was on the License This! judging panel where the design work by Stuart was submitted.

Staples Launches Licensing Program Expanding its Footprint in Services

StaplesStaples Inc. will expand its brand into a range of solutions-oriented services and products via licensing agreements. The first agreement is with GRM for Staples Records and Cloud Management, a new solution designed to help businesses of manage records, with a focus on security and compliance.  Read the rest of this entry »

SONY Pictures Adds New Outlander Licensed Merchandise

sony_outlanderwineSony Pictures Television will relaunch, which will feature a contest for a chance to win a trip to Scotland to tour the setting of the series Outlander.

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MarVista Entertainment Expands Executive Team

MarVista Entertainmentdeena-stern_marvista expanded their executive with Deena Stern as SVP of marketing and communications. Stern joins a new executive slate that includes recent hire and former Lionsgate exec Kenny Christmas as SVP of business and legal affairs, and the recently-promoted Hannah Pillemer, who will now serve as SVP of development and production.


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GameCo Inc. Appoints Richmond Management Group as its Licensing Consultant

gamecoGameCo Inc. appointed Richmond Management Group (RMG) as its licensing consultant. RMG will work with third party internet protocol (IP) owners to acquire brand rights for GameCo to develop video games for its skill-based video game gambling machines (VGM).

GameCo’s proprietary VGM is an arcade-style video game cabinet that features a single-player game, while maintaining the same casino economics as slot machines. Games offered will include first-person action, sports, racing, fighting, puzzle games, and more.


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American Greetings Entertainment, Gaumont Animation Partner to Relaunch Herself the Elf

agegaumont-herselftheelf-mipcom-2016American Greetings Entertainment (AGE) and Gaumont Animation entered into a long-term agreement to co-develop, co-produce, and co-distribute a new animated series based on AGE’s 1980’s classic girls’ brand Herself the Elf.

AGE will take the lead on worldwide consumer products as it looks to re-launch another brand from its library. Worldwide distribution will be shared between AGE and Gaumont Animation with the option for the production of additional animated episodes with AGE retaining ownership of the Herself the Elf intellectual property.


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