The Licensing Blog

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Jim Henson Co. Signs Snaptoys as Master Toy Licensee for Word Party

snaptoysThe Jim Henson Co. appointed Snaptoys as the master toy licensee for the Netflix original series Word Party. The second season of the preschool series will premier next month.

Word Party is a vocabulary building show that follows four baby animals. Kids help teach the baby animals new words, practice these new words themselves, and celebrate achievements with a Word Party as they watch.

Snaptoys will launch with a range of product categories including plush, figures, play sets, and electronics next year.


K’NEX Brands, Nitro Circus Partner for New Building Sets

nitrocircus_knexNitro Circus announced its new agreement with K’NEX to create a line of building toys designed for kids ages 7 and up.

K’NEX debuted a sneak peek of the new Nitro Circus building sets at Fall Toy Preview this week. The K’NEX Nitro Circus product line will be available next year.


Family Guy Expands Category Footprint in Europe

FamilyGuyTwentieth Century Fox Consumer Products (FCP) announced an expanded Family Guy licensed program, a new collectible-card mobile game launch, and heightened consumer interest by its new broadcast partnership with ITV2.

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Wiesner Group Secures Master License for Stephen Joseph Brand Across Multiple Categories

stevenjosephlifestyleStephen Joseph and Wiesner Products Inc. announced that they have entered into a master license agreement for Stephen Joseph across multiple product categories including apparel, accessories, backpacks, and more. The designs will be available to a broader retail audience in boys, girls, and infants from each of the Wiesner Products divisions, KWC, Accessories 22, and Soled Out Socks.

DHX Media Licenses Kids’ Series to Amazon Prime in the UK and Germany

teletubbiesDHX Media will grow the digital presence of its shows in the UK and Germany after a deal with Amazon Prime Video, which will offer more than three dozen DHX Media kids’ shows to its subscribers.

Amazon Prime Video in the UK has licensed a number of titles, including season one of each of the new Teletubbies, Messy Goes to Okido, and Looped; seasons one and two of Hank Zipzer; season three of In the Night Garden; and seasons four and five of Caillou.

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Entertainment One Signs New Deals for PJ Masks in the U.S.

pjmasksEntertainment One (eOne) expands its consumer products offerings for its newest series PJ Masks, which airs on Disney Channel and Disney Junior in the U.S. Happy Threads joins master toy licensee Just Play and master publishing partner Simon & Schuster Children’s Publishing as the apparel partner. The new products will debut beginning this fall.

Other soft lines licensees for PJ Masks include backpacks, bags, and more from Accessory Innovations, a sleepwear line from AME, and costumes and holiday-themed accessories from Disguise.

eOne also secured new partners for toys, arts and crafts, party goods, and more including Amscan, Crayola, Cra-Z-Art, Jakks Pacific, Phoenix International, and Skyhigh International.


Joester Loria Group Extends Dena Designs with Prima Design Tabletop Collection

jlg_dena_primaIn a deal brokered by The Joester Loria Group, Dena Designs partnered with Prima Design to launch a multi-product tabletop collection at retail next year.

Prima Design will develop a collection of porcelain dinnerware, glassware, serve ware, melamine, mugs, trays, and other tabletop items that debuted at New York Tabletop Show.


Twentieth Century Fox Consumer Products Launches Exclusive Marilyn Monroe Collection

fox_marilynmonroeTwentieth Century Fox Consumer Products (FCP) announced an expansion to its brand portfolio with Fox Presents the Films of Marilyn collection based on the portfolio of 12 Fox owned Hollywood film titles featuring Marilyn Monroe. The collection is enhanced with original film assets, including poster art and behind the scenes photography.

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