The Licensing Blog

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Petmate Launches Muttnation Fueled by Miranda Lambert Pet Collection

MuttNation_MirandaLambertMuttNation Fueled by Miranda Lambert collection of pet products from Petmate is now available at pet specialty stores and online retailers. The full line includes bedding, collars, leashes, toys, apparel, accessories, and feeding and watering products.

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ITV Studios Global Entertainment’s Series Thunderbirds Are Go to Launch Merchandise Programs in Europe

ThunderbirdsAreGoITV Studios Global Entertainment (ITVS GE)’s series Thunderbirds Are Go will launch merchandise programs throughout Europe in September.

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Odd Squad to Launch National Theater Tour this Fall

OddSquadThe PBS KIDS series Odd Squad will hit the road with ODD SQUAD LIVE!. The live musical production, produced by Mills Entertainment and Sinking Ship Entertainment, launches this October in Rutland, VT at The Paramount Theatre and will make stops in more than 60 cities across North America.

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Mercis B.V. Announces Global Miffy Collection with H&M

Mercis B.V. announced that the Miffy collection will launch its first global line with H&M in September.Miffy - H&M

The line will feature Miffy, the character from the storybooks by Dutch artist Dick Bruna, and will include accessories and baby apparel for 0-24 months and kids clothing for ages 1 to 14 years old. The collection will be available in H&M stores across Europe, the Middle East, Africa, North and South America, select countries in the Asia Pacific, as well as online via

Beanstalk Enters Global Partnership with the Isaac Hayes Estate

IsaacHayesThe Isaac Hayes Estate has signed an exclusive representation agreement with Beanstalk. The late soul singer, songwriter, actor, producer, and voice artist will be represented under the agency’s Icon Representation division.

Beanstalk will represent the personality rights for use in advertising, media, and long-term brand associations.


HIGH TIMES Signs with United Talent Agency

UTA-logoHIGH TIMES has signed with United Talent Agency (UTA) for a media, content, licensing, and consumer products representation agreement.  The two companies will present a variety of products and media to the marketplace.

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GBI’s SpacePOP To Debut on Kabillion Girls Rule and Kid Genius Network

SpacePOPGenius Brands International (GBI) has signed a new licensing agreement with Kabillion to debut its YouTube tween series SpacePOP on Kabillion Girls Rule!. The series will reach more than 50 million U.S. households through multiple outlets, including Comcast, Time Warner, and Charter, amongst others.

The debut coincides with the launch of SpacePOP on GBI’s Kid Genius VOD channel, available to approximately 22 million households, across the U.S., through Comcast’s Xfinity On Demand platform.

Marvel Super Hero Spectacular Returns For the Third Time With New Merchandise and Retail Partners

Marvel Superhero SpectacularDisney Consumer Products and Interactive Media (DCPI) kicked off its third annual ‘Marvel Super Hero Spectacular’ campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores.

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BBC Worldwide Appoints Red Live Executive as New Commercial Director

Dustin Lockett will join BBC Worldwide ANZ as its Commercial Director. BBCWorldwide

Working with BBC Worldwide’s global brands, including Doctor Who, Sherlock, and BBC Earth, he will oversee live events and entertainment, consumer products and home entertainment, and the development of all ancillary brand licensing revenue streams.

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PBS Kids Series Ready Jet Go! Set to Launch Production of Season 2

ReadyJetGoWind Dancer Films announced production on Season 2 of the PBS Kids series, Ready Jet Go!. Production for the new season began this month, and will launch late next year. Season 2 will feature 24 all-new episodes, an hour-long special, and a collection of new web games and mobile apps.

The Ready Jet Go! consumer products program will launch at retail next year and will include licensed toys, publishing, apparel, and more

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