The Licensing Blog

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New Line of Star Wars Toys Revealed in Fan-Made YouTube Video

StarWars_RogueOneToysNew Rogue One: A Star Wars Story toys were revealed on YouTube by fans who wrote, shot, and directed a series of shorts starring the toys to kick off Go Rogue, a global user generated content (UGC) contest that asks fans to share their “Rogue Stories.” Read the rest of this entry »

Nelvana, Disney Channels Worldwide Sign Deal for Polly and the ZhuZhu Pets TV Series

PollyandtheZhuZhuPetsNelvana licensed the multi-territory broadcast and on-demand rights for Polly and the ZhuZhu Pets to Disney Channels Worldwide.

The TV series is set to air on Disney Channel in the U.S. on Sept. 12, followed by Germany, Switzerland, Austria, Russia, Australia, New Zealand, Belgium, the Netherlands, Luxembourg, Central and Eastern Europe, the Middle East, and Sub-Saharan Africa. Corus Entertainment’s Canadian premiere date will be announced at a later date.

EatWith, MasterChef Partner To Bring Fans a MasterChef Dining Experience

EatWith_MasterChefEatWith and MasterChef will offer fans the opportunity to dine with their favorite MasterChef contestants and winners.

Former MasterChef contestants will join EatWith to host their own meals and events. Read the rest of this entry »

Precious Moments, Inc. Renews Partnerships with Three Licensees

Precious Moments Precious Moments, Inc. renewed licensing agreements with three companies.

Designs by Gloria and Pat will continue to publish Precious Moments branded digital cross-stitch books and patterns in the U.S., Canada, Mexico, United Kingdom, France, Korea, Philippines, and Singapore. Read the rest of this entry »

Toy State To Unveil NASCAR Line at Michigan International Speedway

nascarToy State will debut its NASCAR-themed cars in prior to this weekend’s Sprint Cup race. Products from its flagship Nikko and Road Rippers lines will unveil this weekend at Michigan International Speedway.

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Cartoon Network Appoints New Location-Based Entertainment Director

LEE Turner Asia Pacific appointed Eric Lee to lead its growing location-based entertainment (LBE) business for the region. Lee will identify opportunities to develop consumer-facing experiences such as waterparks, theme parks, branded retail, and entertainment spaces.

This is a new position for Cartoon Network Enterprises (CNE). The appointment comes at a period of growth for both the industry and Turner’s portfolio of IP.



Sizzle Press to Release Sago Mini Book Series

SagoMini_Jinja'sSurpriseBonnier Publishing USA announced that in September its licensed property Sizzle Press will release original storybooks featuring characters from the Sago Mini apps for toddlers and preschoolers.

The board book Jinja’s Surprise! will be available in September and readers will be able to hide snacks, decorations, games, and more throughout the book. Read the rest of this entry »

The Wish Factory LLC Partners with Saban for Power Rangers Kawaii Cubes

PowerRangerThe Wish Factory LLC partnered with Saban Brands to manufacture an exclusive line of merchandise inspired by the Mighty Morphin’ Power Rangers TV series. Read the rest of this entry »

Entertainment One’s Peppa Pig Finds Success in China

Peppa Pig China Since its launch on-air in China last year, Entertainment One’s Peppa Pig has over 5.4 billion views on its three on demand platforms, IQIY, Youku and Tudou. It is also one of the most popular programs for pre-schoolers on state television broadcaster CCTV, where its repeat was the No. 1 animated show in its time slot.

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