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Rubie’s Costume Co. Introduces New Ghostbusters Costume Collection

GhostbustersRubie’s Costume Co., under license with Columbia Pictures, will launch a New Ghostbusters Costume collection, including costumes, T-shirts, wigs, accessories, and masks.

The line is available in child unisex sizes and adult standard, deluxe, and ultra-deluxe styles. Inspired by the film’s main characters—Abby, Erin, Jillian, Patty, and Kevin—the costumes are specially designed to reflect the one-piece jumpsuits featured in the film. The adult female costumes include four individual name tags. The collection also offers Rowen and Sparky costumes.

Ghostbusters released in theaters on July 15 and the Ghostbusters costume collection will be available this Halloween along with the classic Ghostbusters collection.


Rovio Entertainment Ltd. Partners with DJ Darude To Soundtrack Angry Birds Update

Angry Birds

Rovio Entertainment Ltd. partnered with Finnish DJ and producer Darude to soundtrack The Mighty League, an update to the original Angry Birds video game, marking the first major update after the game launched in 2009. The new “Mighty League Anthem” is a remixed version of Darude’s song “Sandstorm.”

Players can access The Mighty League directly from the main screen of their existing Angry Birds app and compete to beat other players. Three different levels are available for play each day, drawn from existing episodes. Players will work their way through six leagues to make it to the top tier, otherwise they will be relegated to lower leagues.

Jose Cuervo Launches Collaborative Swimsuit in Partnership With 6 Shore Road by Pooja


In partnership with 6 Shore Road by Pooja, Jose Cuervo will launch a limited-edition collaborative swimsuit inspired by the Authentic Jose Cuervo Margarita range and the iconic blue agave plant.

The 6 Shore Road by Pooja x Jose Cuervo limited-edition swimsuit will launch at Miami Swimweek during 6 Shore Road’s presentation for Resort ’17 on July 18. It will be available for purchase at for $138.00. Authentic Jose Cuervo Margaritas come in nine summer-ready flavors and are available nationwide for $15.99 each.

GBI Expands Licensing and Retail Program for SpacePOP in North America This Fall


Genius Brands International (GBI) continues to expand its licensing, merchandising, and retail program for SpacePOP with a slate of new North American licensees.

The new toy partner for SpacePOP, The Madame Alexander Doll Co., will create a line of fashion dolls and figures based on the brand’s main characters. Other new licensees include KIDdesigns for youth electronics, tech accessories, and electronic toys; Mad Dog Concepts for loungewear and sleepwear; Franco Manufacturing for bedding and bath textiles, accessories, and room décor; Berkshire Fashions for hosiery, head wear, and cold weather accessories; and FAB Starpoint for bags, backpacks, and accessories.

Existing licensees include Taste Beauty, Bare Tree Media, Canal Toys, Yowie Group Ltd., Jaya Apparel, H.E.R. Accessories, Sony Pictures Home Entertainment, and Imprint.  SpacePOP merchandise will begin rolling out at retail in the U.S. in fall.

GBI has also launched a number of marketing initiatives, including a YouTube Influencer campaign; national promotional partnerships with Six Flags, Dippin’ Dots and Camplified; promotional campaigns with and PopJam; and a dedicated SpacePOP site,

LIMA UK Names Rising Star Nominees

The International Licensing Industry Merchandisers’ Association (LIMA) announced the nominees for the 2016 UK Rising Stars Award. Now in its third year, the award is designed to recognize excellence among junior licensing industry professionals in the UK.  Nominees were named during the Young Professionals Network summer event, hosted by Cartoon Network Enterprises EMEA.

The 2016 finalists are:

·         Georgina Huckle, sales and marketing executive, Rainbow Productions

·         Eloise Jones, buyer – Girls Wear and Baby Wear, George @ ASDA

·         Julia O’Brien, licensing executive, Turner Broadcasting Systems

·         Sarah Patel, retail marketing executive, Nickelodeon

·         Sole Puerto, licensing manager, Bulldog Licensing

·         Talia Tester, licensing manager, Carte Blanche Greetings

The winner will be announced during the 2016 Licensing Awards, taking place in London on September 13.  All six nominees will receive a free ticket to the event.

Marriott International Inc. and NBA Extend Partnership

Marriott International Inc. and the National Basketball Association (NBA) extended their partnership, making Marriott a partner of league events, including NBA House Rio, NBA All-Star, and select NBA Global Games. In addition, Marriott International will become an official partner of USA Basketball.

The partnership will showcase Marriott Rewards, Marriott International Inc.’s loyalty program, by bringing NBA directly to its global member community.  Members will be able to redeem their Marriott Rewards points for exclusive NBA and USA Basketball experiences during NBA House Rio, NBA Global Games, NBA All-Star, and the 2016 USA Basketball Showcase presented by Verizon.

Experiences will also include NBA and USA Basketball legend and player meet-and-greets, exclusive receptions and giveaways, and opportunities to serve as ball boys or ball girls. Marriott will also bring fans custom NBA- and USA Basketball-themed content.

To learn more about Marriott Rewards, visit:

Colette Partners Illumination Entertainment and NBCUBD for The Secret Life of Pets Merchandise in France


Illumination Entertainment and NBCUniversal Brand Development (NBCUBD) are collaborating with Parisian retailer, Colette to support Illumination Entertainment and Universal PicturesThe Secret Life of Pets French release on July 27.

The Colette x The Secret Life of Pets capsule collection includes Colette-exclusive T-shirts, iPone cases, mugs, and collectibles, which feature the retailer’s signature logo stylistically mixed with the film’s characters.

The partnership also features a calendar of key activations to support the franchise, including a press private screening at the Royal Monceau Raffles Paris to kick off the collection’s launch, a takeover of the colette water-bar for six weeks that started on July 11, and an in-store pet-tag-making event on July 30.

Cartoon Network Enterprises Signs On New Toy Partners for Adult Swim Brand Rick and Morty


Cartoon Network Enterprises (CNE) has added five new partners for its animated series Rick and Morty. Funko, Cryptozoic Entertainment, USAOpoly, PhatMojo, and Astro Gaming have all signed on, along with existing toy partner J!nx to create lines of products based on the series.

Adding to the comics and apparel collection already available, new Rick and Morty toys and games include POP! vinyl figures, stylized plush, and Mystery Mini collectibles from Funko; Mr. Meeseeks Box of Fun dice and dares game from Cryptozoic Entertainment, available on August 3; Rick and Morty games, puzzles, and cards from USAOpoly; adult halloween costumes and accessories from PhatMojo; and Rick and Morty tags for wireless and wire gaming headphones, from Astro Gaming.

Rick and Morty follows a sociopathic genius scientist who drags his timid grandson on dangerous adventures across the universe.

PetSmart Celebrates The Secret Life of Pets With Interactive In-Store Events Across U.S.

PetSmart, the exclusive pet-specialty retailer for Illumination Entertainment and Universal Pictures’ The Secret Life of Pets, is launching a free, open-to-the-public event on July 23, from noon until 4 p.m.
The event will feature a scavenger hunt event where fans will search via signage for the film’s main character Max. Kids will also receive character masks and coloring sheets, and the first 30 kids that participate will receive an additional special prize.
As the exclusive pet retailer for the film, PetSmart carries the exclusive The Secret Life of Pets pet product collection, featuring a range of toys, beds, and apparel. PetSmart worked with Illumination Entertainment and NBCUniversal Brand Development to create a multi-channel shopping experience where pets from the film “take over” PetSmart stores,, social media, and other digital channels in engaging ways.

Digital Domain and DreamWorks Animation Partner to Bring Iconic Characters to Virtual Reality

Digital Domain Holdings Ltd., parent company of Visual Effects house Digital Domain, has struck a deal with DreamWorks Animation to produce virtual reality content and experiences for characters, including Shrek and Kung Fu Panda.
As part of its global strategy for the U.S., China and beyond, Digital Domain also recently purchased Immersive Media Ventures, specializing in 360-degree video capture and streaming, and the partner in the IM360 joint venture, as well as the Hong Kong production facility, PO.
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