The Licensing Blog

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All American Licensing Inks Deal with New SkyMall Team

All-American Licensing signed C&A Marketing Inc., the new owners of the SkyMall brand, to develop a new line of SkyMall-branded travel merchandise with an emphasis on problem solving.

The products include SkyMall apparel, electronics, health-related products, audio and video accessories, interactive toys, furniture, and nutritional products. The All American Licensing team will explore relationships on behalf of SkyMall for in-store boutiques and freestanding SkyMall retail locations at airports and malls across the U.S.

Entertainment One Signs Just Play as Global Master Toy Partner for PJ Masks

Entertainment One (eOne) appointed Just Play as the global master toy partner for its preschool CGI-animated TV series PJ Masks.

PJ Masks toys from Just Play will launch at retail this fall in the U.S. and will roll out to international territories next year. The toys will include action figures, play sets, vehicles, plush, dress-up, and role-play.

Super Impulse Expands with World’s Smallest Line

Super Impulse will expand its product line in spring to include tiny versions of four Mattel toys, the Fisher-Price Chatter Telephone, the Fisher-Price Rock-A-Stack, the Magic 8 Ball, and the Fisher-Price Little People School Bus.

World’s Smallest toys are designed with the same working functions as the original classic toys, but in the smallest sizes ever created.

The Fisher-Price Chatter Telephone will feature a friendly face just like its original, with eyes that move up and down, a rotating dial, and rolling wheels that click as it moves.

The Fisher-Price Rock-A-Stack will have six colorful stacking rings and a wobbly base that rocks back and forth like the original, and the World’s Smallest Magic 8 will help kids with life’s toughest questions, just like its predecessor.

Jewel Branding & Licensing Signs Collier Campbell

Jewel Branding & Licensing was appointed by Collier Campbell to expand the brand into the lifestyle category.

Collier Campbell designs are hand painted works in distinct patterns with an extensive design library. Collier Campbell is found at retailers including Bed, Bath & Beyond; Belk; Wayfair; JC Penney; and Kohl’s in the U.S.

Precious Moments Inc. Announces Global Licensing Program for Expansion in Asia

Precious Moments Inc. signed new licensing agreements that will launch Precious Moments-branded products in key categories in Asian markets.

Precious Moments Inc. will continue its agreement with Global Brands Group in Southeast Asia and has signed Asiana Licensing to develop a licensing program in South Korea.

The Brand Liaison to Lead International Licensing for Stephen Joseph

Stephen Joseph has selected The Brand Liaison to lead international licensing that expands on its reputation for unique gifts, backpacks, and rainwear into products including apparel, outwear, home décor, and accessories for infants and kids ages 2 to 10.

The new licensing program will debut from January 12 to 19 at the Stephen Joseph showroom 1734B in Building 2 at the Atlanta gift show and at North American Toy Fair from February 13 to16 at booth 2751.

LIMA Hosts Asian Licensing Awards on January 11

The LIMA Asian Licensing Awards ceremony and cocktail reception will be held on January 11, the opening night of the Hong Kong International Licensing Show. The event will bring the global licensing industry together, giving attendees the annual opportunity to network.

All industry colleagues, including non-LIMA members, active or interested in Asian markets, are welcome to participate. The award ceremony will be held at the Honk Kong Convention and Exhibition Centre from 6 to 7:30 p.m. Admission is free, but guests must register online to participate.

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