The Licensing Blog

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Toy State Partners for Teenage Mutant Ninja Turtles Vehicles

Toy State has secured a licensing partnership with Nickelodeon to design, develop, and manufacture lines of toy vehicles featuring the Teenage Mutant Ninja Turtles entertainment brand. The three-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed lights and sound, preschool, and radio-controlled vehicles. Product will be available in mid-2016 at major retailers.

Toy State recently added Barbie and NASCAR to its licensing portfolio, joining the company’s flagship Road Rippers and Nikko brands, as well as lines featuring leading licensed properties including Hot Wheels, Caterpillar, WWE, Thomas & Friends, and DC Super Friends in its brand lineup.

DCP and Bandai Launch Finding Dory Product Line

Finding Dory

Disney Consumer Products (DCP) and Bandai unveiled the new global product lineup celebrating Disney•Pixar‘s Finding Dory, debuting in the U.S. on June 17.

With recognizable sounds and voices from Dory, Marlin, and Nemo, Bandai’s products capture the essence of the film and transform key moments into play sets, interactive toys, feature figures, plush, and bath toys. Highlights include a My Friend Dory interactive soft figure and Swigglefish Figure. The merchandise will roll out globally starting May.

Activision Publishing, Kid Cuisine Partner for Skylanders Frozen Food


Activision Publishing Inc. and ConAgra Foods’ Kid Cuisine partnered to launch Skylanders-inspired frozen food. Available now through April 15, promotional meals will be available at Walmart, Target, and participating major grocery stores across the U.S.

Kids can enjoy meals featuring Stealth Elf- and Kaos-shaped chicken nuggets with gem-shaped cookies, or Spyro and Dream Catcher-shaped macaroni with pudding that changes color while kids eat. Kids can taste nine different meals, including cheese pizza, beef patty, mac and cheese, fish sticks, mini corn dogs, fun nuggets, popcorn chicken, stuffed- crust pepperoni pizza, and spaghetti.

Kids can get an extra treat inside each Skylanders Kid Cuisine meal box, and a free Stealth Elf Skylanders Battlecast card. Skylanders Battlecast offers a new free-to-play mobile game, with everything from collectibility to strategic card combat, online games, and single-player campaign.

WBCP and DC Entertainment Enter Global Licensing Programs for Batman v Superman: Dawn of Justice Film

Warner Bros. Consumer Products (WBCP) signed new licensees for a global licensing and merchandising program for Batman v Superman: Dawn of Justice, releasing in theaters on March 25.

Mattel will unveil a full toy line, including action figures, vehicles, play sets, and collectible figures; The Lego Group will launch construction sets; and Rubie’s Costume Co. will introduce a new line of costumes and accessories for kid and adults.

Other licensees include Funko for stylized collectible figures; Thinkway Toys for a role-play line; Jakks Pacific for Batman and Superman collectible figures; Tonner Dolls for detailed fashion dolls; Bandai America for poseable figure model kits; Spin Master for remote control Batmobiles; and Buffalo Games for adult puzzles.

Sideshow Collectibles will launch detailed statues; The Noble Collection will introduce prop replicas; NECA will launch an 18-inch figure; Soap Studios will launch replicas of the Batmobile; and Hot Toys, Kotobukiya, SquareEnix, Medicom Toy, Prime 1 Studio, and Union Creative will launch collectibles.

Licensees also include Bioworld, Junk Food, New Era Cap Co., Matchless London, Converse Kicks, Scholastic, and Titan Books.

Moose Toys Announces New Shopkins Licensees

Moose Toys announced eight new Shopkins licensees for North America, bringing the total licensee count to 51.

The licensees include Brendon Publishing for coloring and activity books; Frankford Candy for everyday and seasonal confections; Dynacraft BSC Inc. for bikes and scooters; and Edge Brands for swimming accessories, skateboards, and helmets in the U.S. and Canada.

Licensees for the U.S. include AME for sleepwear, Just Play LLC for plush toys; and those for Canada include HG International for cold weather accessories. 

The Jim Henson Co. Signs Media Partners for Dinosaur Train, Sid the Science Kid, and Pajanimals

The Jim Henson Co. has finalized licensing agreements for preschool series Dinosaur Train, Sid the Science Kid, and Pajanimals.

The Jim Henson Co. has secured multiple deals for Dinosaur Train in key territories, including Europe where Buena Vista has acquired seasons three and four of the series for Disney Channel in Germany; Watchever GmbH has licensed season two for Austria, Germany, and Switzerland; France’s cable and satellite provider Multithematiques has acquired season three; and Greece’s ERT has acquired season one.

In Canada, season three of Dinosaur Train was licensed to TFO (French Canada); and seasons three and four to Knowledge Network (British Columbia). In the Middle East and Africa, Dinosaur Train seasons one and two were acquired by SIC for Angola & Mozambique; and Emirates Cable TV & Multimedia has acquired season three and four, and renewed season one.  In Brazil, Swen Entretenimientos has acquired season one. Earlier this year, ABC Australia commenced broadcast of season one of Dinosaur Train.

In Asia, Sid the Science Kid season one has been licensed to Singapore’s Mediacorp; and to Nagase Brothers Inc. in Japan for its educational network. Emirates Cable TV & Multimedia has acquired SVOD rights to season two of the series for the United Arab Emirates, while also renewing season one; and Greece’s ERT has also acquired season one. In Latin America, TV Film International Inc. has picked up rights to season one for Argentina, Bolivia, Chile, Dominican Republic, Paraguay, Peru, and Uruguay.

Finland’s MTV Oy has acquired Pajanimals, which was acquired by Greece’s ERT; RTB Brunei ; POD Worldwide for Thailand; Emirates Cable TV & Multimedia; and Swen Entretenimientos for Brazil.

GBI to Launch Music and Fashion-Driven Tween Girls Brand Spacepop this Summer

Genius Brands International Inc. (GBI) will produce Spacepop, a new music and fashion-driven brand for tween girls, which features music by Ron Fair, character and fashion design by Han Lee, and stories by Steve Banks.

Currently, Spacepop features 100+ animated shorts. The chairman & CEO of GBI Andy Heyward, responsible for producing more than 5,000 episodes of TV series like Inspector Gadget, Strawberry Shortcake, Super Mario Bros, and Sabrina the Teenage Witch is spearheading the production process.

GBI has appointed Spacepop’s first licensing partner Imprint as the global master publisher. Imprint will launch the brand’s book series, starting with Not Your Average Princesses written by Erin Downing and illustrated by Jen Bartel in July.

Rite Aid Foundation’s KidCents Program Donates $2 Million to The Fred Rogers Co.

The Rite Aid Foundation’s KidCents program donated $2 million to The Fred Rogers Co. to support the production of TV series Daniel Tiger’s Neighborhood airing on PBS Kids.

In recognition of the donation, Rite Aid CEO of stores and president of Rite Aid Corp. Ken Martindale and president of The Fred Rogers Co. William Isler will host a press conference at the Heinz History Center on January 18 at 10:30 a.m.

As part of the partnership, a special Rite Aid Foundation underwriting spot will air before and after each episode of Daniel Tiger’s Neighborhood, starting next month. Underwriting credits will be included on digital platforms to build awareness about The Rite Aid Foundation’s KidCents program.

Hasbro Studios Powers Up for the Second Season of Transformers: Robots in Disguise

Kids TV series Transformers: Robots in Disguise will return for a second season on Cartoon Network in the U.S according to Hasbro Studios.

Set years after Transformers: Prime, Robots in Disguise stars the Bumblebee character summoned by Optimus Prime to lead in a fight to save Earth from a new faction of escaped Decepticon prisoners by assembling a rogue team of unlikely Autobot heroes.

Season two will see the return of a more confident, battle-tested Bumblebee as the leader of the Autobots, including his teammates Grimlock, Sideswipe, Strongarm, Fixit, Windblade, and Drift.

Discovery Consumer Products Names Felicia Tuan Regional Director for Asia-Pacific

Discovery Consumer Products (DCP) named Felicia Tuan regional director for Asia-Pacific. In her new role Tuan will be responsible for developing and overseeing the licensing business for Discovery Communications’ portfolio of TV properties including, Discovery Expedition, Discovery Kids, and Animal Planet.

Previously, Tuan served as the e-commerce regional sales director at Collinson Latitude Agency. She has also served as a director for Partnership Marketing Agency, Mediacorp, MTV Asia, MTV Networks, and Bear, Stearns & Co.

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