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Disguise and The LEGO Group to Build New Line of Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across North America, Europe, Korea, and China.

LEGO_Logo“The LEGO brand is full of aspirational characters that kids love and want to be. We are very excited to be partnering with the LEGO Group to design and create innovative costumes and accessories based on their inspirational and iconic characters,” says Joe Anton, the president of Disguise Inc.

The LEGO costumes from Disguise will be available at retailers next fall.

Mattel Teams with WWE for Creative New Toys

Create-a-SuperstarMattel and World Wrestling Entertainment Inc. (WWE) have teamed up to let fans create their own action with two new products: WWE Create a Superstar and WWE Create a Ring. Now fans can build their own or recreate a famous match-up (for example, one from WWE’s recent SummerSlam) utilizing their WWE Superstar and whatever ring configuration they desire.

Recommended for ages 6 and up, WWE Create a Ring lets kids mix and match more than 30 parts—such as turnbuckles, ropes, mats, and more—for their own customized ring.

Create-a-RingWWE Create a Superstar, also recommended for ages 6 and up, lets kids build their own superstar by switching around body parts. The mixable, matchable battle gear includes masks, capes, weapons, armor, removable tattoo decals, and more.

Diane Nelson to Head WBCP, Brad Globe to Step Down

Diane_Nelson_195x230Diane Nelson will add the oversight of Warner Bros. Consumer Products (WBCP) to her current responsibilities as president, DC Entertainment (DCE), and president and chief content officer, Warner Bros. Interactive Entertainment (WBIE). The announcement was made today by Kevin Tsujihara, the chairman and CEO of Warner Bros.

At DCE, Nelson currently leads efforts to strategically integrate the DC Comics, Vertigo, and Mad brands into Warner Bros. Entertainment and its content and distribution businesses. For WBIE, her responsibilities include overseeing the development of digitally powered console and mobile games for WBIE, including those based on DC characters and other Warner Bros. properties.

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Universal Pictures, Waze Partner for Furious 7 Promotion

universalUniversal Pictures Home Entertainment has partnered with Waze to promote the home entertainment release of Furious 7. The promotion will allow Waze users in seven cities to find Prizing Pit Stops giving away free Furious 7 merchandise.

From now through September 17, Waze will display scheduled messages announcing the release of Furious 7 on Blu-ray, DVD, and Digital HD in seven participating markets. On one day in each market, Waze users can also find directions to pop-up venues where street teams will be distributing branded T-shirts, license plate frames, hats, a limited number of free digital codes to download the film on Digital HD, and more.

Each Prizing Pit Stop will operate while supplies last for up to 90 minutes and then move on to two other spots throughout the day. Prizing Pit Stops will take place on September 11 in Portland and Dallas; September 14 in San Francisco and Washington, D.C.; September 15 in New York and Los Angeles; and September 17 in Chicago.

Judy Basis, Licensing Industry Force, Passes Away

Judy Basis, cropped

Judy Basis (photograph courtesy of Facebook)

Judy Basis passed away Saturday, August 22, 2015. She battled cancer for more than 30 years.

Basis was a force in the licensing industry. She helped shape the way business takes place when she and her partner Harvey Stern launched The Licensing Book back in 1983. Industry veterans will remember her as someone they could count on for sound advice (both business and personal), and as an essential partner in growing their businesses when the licensing business was still in its infancy.

Donations can be made to:
PAP Corp for Cancer, Valencia Lakes
11600 Valencia Blvd.
Boynton Beach, Florida 33437
In Memory of Judith Basis

Lulu DK Tattoos Launches NFL Jewelry Collection

Lulu DK Tattoos will kick off this year’s NFL season with an exclusive new collection featuring the official team logos and taglines of all 32 teams alongside whimsical jewelry detailing. Lulu DK x NFL will also incorporate shimmering gold and silver colors to enhance each teams’ respective colors.

The line is available now at,, and select retailers nationwide.

Little Charmers’ Licensing Program Continues to Grow Across Toy Categories

The newly signed partners include Stoneridge Cycle Ltd. for bicycles, scooters, skateboards, inline skates, and protective gear in Canada; Pamson Pacific Enterprises for outdoor seasonal toys; Primary Colors Corporation for cookies and fruit snacks; and MediBadge Inc. for stickers and sticker sets within the medical and financial institution channels.

These partners join a merchandising program led by master toy partner Spin Master, which recently released a collection aimed at kids ages 2 to 5, and includes mini figurines, plush, dolls, and role play.

BLT to Represent Cold Stone Creamery

Brand Licensing Team (BLT) will represent Cold Stone Creamery for licensing in food and beverage categories. Cold Stone Creamery serves premium ice cream, shakes, smoothies, cakes, and cupcakes in more than 1,000 stores in the U.S.

BLT will leverage Cold Stone’s indulgent flavors to offer other unique food and beverage products to consumers in retail grocery, mass, and club stores. Some of the categories that BLT will pursue include hot cocoa mixes, confection, desserts, baking mixes, and yogurt.

eOne Launches Peppa Pig Imagine with Peppa UK Marketing Initiative

Jan26.PeppaPigEntertainment One Licensing (eOne) will be hosting Peppa Pig storytelling sessions at the Children’s Bath Literary Festival in the UK on October 3, in partnership with eOne’s master publishing partner, Ladybird Books. There will be costume character meet and greets, as well as narration of the Ladybird book, The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s Imagine with Peppa theme.

The Children’s Bath Literary Festival is the largest dedicated children’s book festival in the UK, and was created to infuse children with a lifelong passion for reading. As such, it dovetails with Imagine with Peppa, eOne’s marketing campaign that highlights the importance of fun and imaginative play in a child’s early years.

eOne has developed Peppa Pig branded resources, which will be available to download from and give parents inspiration for creative storytelling and role play.

“What better way to kick start our Imagine with Peppa marketing initiative than at the UK’s biggest children’s book festival,” says Rebecca Harvey, the head of marketing at eOne Licensing. “We’re committed to harnessing the popularity of Peppa Pig to highlight important issues, and the festival is a great opportunity for us to connect with families and demonstrate the benefits of imaginative play on the development of young children.”

The Imagine with Peppa marketing campaign ties into Character Options’ new Once Upon a Time toy range, which includes action figures, plush, and play sets based on classic fairy tales. eOne will also be partnering with Tumble Tots on a Peppa Once Upon a Time-themed campaign throughout its physical play centers in the UK.

Star Trek 50th Anniversary Convention to be Held Next August in Las Vegas

StarTrekLasVegasThe Official Star Trek 50th Anniversary Convention, to be staged by Creation Entertainment and CBS Consumer Products, will take place next summer on August 3 to 7, 2016, at The Rio Suites Hotel in Las Vegas. The non-stop, five-day convention will host more than 100 Star Trek celebrities from TV and film, as well as thousands of avid fans.

The multi-day event will explore everything from Star Trek’s set designs to its foreshadowing of many of today’s technological advancements. It will feature numerous costumes, prop displays, and convention-only freebies.

More information will soon be available online by visiting the show’s official page.

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