The Licensing Blog

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It’Sugar to Debut Chupa Chups Shop-in-Shops in the U.S.

ChupaChupsIt’Sugar is bringing the international lollipop brand, Chupa Chups, to the U.S. with the launch of Chupa Chups shop-in-shops in more than 75 It’Sugar stores across the nation.

Chupa Chups shop-in-shops will be featured in all It’Sugar locations across the country, making the lollipop brand readily available in the U.S. In addition to carrying the signature lollipops, It’Sugar and Chupa Chups will premiere a line of apparel, squishy pillows, and other candy-colored accessories.

Chupa Chups lollipops, apparel, and accessories are already hitting the stores after their launch in Las Vegas last week.

RealD, Paramount Pictures, Skydance Create Limited Edition Terminator Genisys Posters and Movie Tickets

TerminatorGenisysRealD, Paramount Pictures, and Skydance Productions have partnered to create a special series of limited edition, collectible Terminator Genisys posters and movie tickets. The products will be available exclusively for moviegoers who will see the film in RealD 3D opening night, June 30. The items are available at participating RealD 3D showings at AMC Theatres, Carmike Cinemas, Cinemark Theatres, Marcus Theatres, and Regal Cinemas across the U.S. while supplies last.

DreamWorks Studios Acquires Film Rights for Michael Crichton’s “Micro”

Micro hc c.pdfDreamWorks Studios has gained the film rights to Michael Crichton’s novel, MicroFrank Marshall is set to produce, with Sherri Crichton and Laurent Bouzereau to serve as executive producers for CrichtonSun LLC.

The thriller follows a group of graduate students lured to Hawaii to work for a mysterious biotech company, only to find themselves miniaturized and cast out into the rain forest, with nothing but their scientific expertise and wits to protect them.

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9 Story Media Group Builds Momentum in Asia

WildKratts9 Story Media Group has secured deals for its kids and family content across Asia, as it builds momentum and expands its presence within the territory. Content has been sold to broadcasters in Thailand, Singapore, Taiwan, Hong Kong, and Korea for shows, including Daniel Tiger’s Neighborhood, Peg + Cat, Wild Kratts, Monkey See Monkey Do, Finding Stuff Out, and Get Ace.

Thailand’s TV3 has acquired the first seasons of preschool series Daniel Tiger’s Neighbourhood (80 11-minute episodes), Peg + Cat (80 11-minute episodes), and Monkey See Monkey Do (26 seven-minute episodes). The broadcaster has also acquired all three seasons of the live-action science series Finding Stuff Out (42 22-minute episodes).

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The Wildflower Group Signs Chef’d to Develop Meal Programs for Rodale Inc.’s Brands

ChefdThe Wildflower Group has brokered a licensing agreement for Rodale Inc., a healthy lifestyle media company, with Chef’d for Rodale’s portfolio of brands. Chef’d will develop a mail-order meal program for Men’s Health, which will give readers a selection of customized Men’s Health meals and will also allow readers to cook dishes just like their favorite chefs and food experts.

In July, similar branded and customized meal programs will launch for other Rodale titles, including Women’s Health, Runner’s World, Bicycling, and Prevention.

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Twentieth Century Fox Consumer Products Strengthens Global Location Based Entertainment Team

FoxConsumerProductsTwentieth Century Fox Consumer Products (FCP) has promoted Greg Lombardo to senior vice president, Global Live and Location Based Entertainment where he will continue to oversee business strategy, creative development, and project management for Twentieth Century Fox World theme parks, resorts, touring exhibits, and live shows.

Additionally, Eric Williams has been hired as vice president, design and development for Global Live and Location Based Entertainment, reporting to Lombardo.

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Inventure Foods Expands TGI Friday’s Snack Line

tgifridaysInventure Foods will expand its TGI Friday’s snack line to include new Happy Hour Snack Mixes. Available in Cheddar Bacon, Sweet Barbeque, Siracha, and Sweet and Spicy Snack Mix flavors, the mixes will come packaged in 2.65-ounce and 6-ounce pouches, and will be available at grocery and convenience store nationwide in July.

Beanstalk is the exclusive licensing agency for TGI Fridays.

Licensing Expo 2015 Reports Increase in Retail and Expanded International Profile

licensing-expo-2015Licensing Expo saw its most successful show earlier this month, drawing 16,150 attendees during the three-day event—a 3 percent increase from last year’s event.

This figure includes a 6.6 percent uptick in international attendance with one in three attendees coming from outside the U.S. The countries with the greatest number of attendees were Canada, Japan, Mexico, and the UK, with significant increases from Australia (up 31 percent), Brazil (up 30 percent), and China (up 12 percent).

The show, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), featured 460 exhibiting companies in 232,000 square feet, an increase of 6.5 percent from last year. More retailers attended than ever before, up 15 percent. The Expo concluded with more than 70 percent of this year’s floor space re-booked for next year.

Press attendance at the Expo increased by 27 percent, with 152 journalists in attendance covering exhibitor news and events live from the show floor.

Licensing Expo 2016 will take place June 21 to 23 at the Mandalay Bay Convention Center in Las Vegas.

Delta Children Adds New Minnie Mouse Products

DeltaMinnieRoomDelta Children has released its licensed Disney Minnie Mouse Twin Bedroom Collection. The four-piece set includes a twin bed, a wall mirror, a combo dresser, and a nightstand. With plenty of pink accents, bows, and polka dots, each piece captures Minnie’s cheerful, girly spirit.

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