The Licensing Blog

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Hasbro to Launch Are You Smarter Than a 5th Grader? Game


Based on the TV show, the Are You Smarter Than a 5th Grader? board game, from Hasbro, puts players’ elementary school knowledge to the test with questions from first to fifth grade curricula. Questions range from math to social studies and art to geography. The game will hit retailers’ shelves this summer.

Daniel Tiger’s Neighborhood to Air New Episodes in June

Two new episodes of Daniel Tiger’s Neighborhood will launch nationally on PBS Kids, featuring effective musical strategies designed to help families cope with two common challenges young children face: Getting hurt and not getting what they want.

On June 1, the episodes “Miss Elaina Gets Hurt” and “Daniel Feels Better” teach kids that when they get hurt, they should find a grown up to feel better. In the episodes (respectively), Daniel is at his friend’s house and they get hurt playing, but Lady Elaine makes them feel better, and Daniel accidentally falls and twists his ankle but he goes to the doctor and learns about an X-ray machine.

On June 22, the episodes “Puzzle Playtime” and “Super Trip to the Supermarket” teach kids that when they can’t get what they want, they must stomp three times until they feel better. In the episodes (respectively), Daniel gets mad when he doesn’t get his way, but his mom shows him a way to feel better. In the second episode, Daniel gets upset when he doesn’t get what he wants, but his dad assures him that it’s alright to feel frustrated and shows him that stomping three times is a good and appropriate way for Daniel to help himself feel better.

Sesame Workshop, Turner Broadcasting Launch Show in India

May15.ChamkiTurner Broadcasting and Sesame Workshop will launch Chamki ki Duniya, a preschool educational series to air on Turner’s kids’ channel POGO on weekdays at 8:30 a.m.

Chamki ki Duniya takes viewers on a journey with 5-year-old Chamki, an adventurous and inquisitive schoolgirl, anxious to learn more about the world. She is always surrounded by her group of friends who love playing games, making music, and solving mysteries around them. The show addresses topics such as early literacy, creative thinking and reasoning, family and community life, healthy habits, appreciating cultural plurality, and more using funny stories, music, and art. The series is targeted towards kids ages 2 to 6.

The show is the second venture between the two companies. Previously, they had partnered to create five seasons of Galli Galli Sim Sim, the Indian adaptation of the American series, Sesame Street.

Nelvana Adds Licensees for Little Charmers


Corus Entertainment’s Nelvana has added five softlines licensees to its growing roster partners for Little Charmers. The Bentex Group, with its Extreme Concepts, Dreamwave, and H.I.S. International divisions, has been appointed as the master apparel licensee; SG Companies for footwear; Franco Manufacturing for juvenile bed and bath; and Fantasia Accessories Ltd. for jewelry, hair accessories, headwear, hand wear, and rainwear.

Production and master toy partner Spin Master will launch their Little Charmers toy collection this fall. The full line includes mini figurines, plush, dolls, and role play for kids ages 2 to 5.

Previously announced licensees include Scholastic, Rubie’s Costume Co., Baby Boom Consumer Products, and Bakery Crafts.

Epic Rights to Represent Madonna’s Hard Candy Fitness Brand

May19.MadonnaEpic Rights has been named to represent the Hard Candy Fitness brand, a partnership between New Evolution Ventures LLC, Madonna, and her manager, Guy Oseary. Epic Rights will develop and expand on the global merchandising and licensing rights for the brand.

Dan Levin, who spearheads the Epic Rights Celebrity & Lifestyle division through its alliance with Prominent Brand+Talent, will oversee the development and implementation of the brand extension program. Epic Rights will present the Hard Candy Fitness brand to potential partners at the upcoming Licensing Expo in Las Vegas.

Jim Sachs to Lead Roundtable at Licensing Expo

Jim Sachs, partner in Harris-Sachs LLC, was selected to lead a roundtable in the new series of Roundtable Workshops at the upcoming Licensing Expo in Las Vegas. Running from June 8 to 11, Licensing Expo is the world’s largest trade show dedicated to brand, character, entertainment, fashion, and art licensing. In its 35th year, it is one of the most-attended conferences in the global licensing industry.

In his session, “In the Trenches” Selling of Licensed Products, Sachs will focus on the various ways to market and sell a licensed product once the manufacturer has taken a license for the product. The discussion will take place June 10 from 10:15 a.m. to 12:00 p.m.

Genius Brands Appoints Wicked Cool Toys Global Master Toy Partner for Thomas Edison’s Secret Lab

Edison New

Genius Brands International (GBI) has awarded Wicked Cool Toys the exclusive worldwide rights to develop and market a comprehensive line of toys based on GBI’s original animated adventure series Thomas Edison’s Secret Lab, a new comedy which shows kids how much fun science can be.

Wicked Cool will develop a line of STEM-based toys, including compounds, activity kits, science kits, food sets, figures, play sets, novelties, and role-play products, which encourage kids to explore and have fun with science, inspired by Thomas Edison’s inventive spirit.

Thomas Edison’s Secret Lab was created by GBI for toddlers to tweens. The 52 x 11-minute episodes will premiere this fall on PBS stations through a partnership with American Public Television, the Kid Genius Channel on Comcast, and additional online services.

Wicked Cool Toys joins a growing roster of Thomas Edison’s Secret Lab licensees, including Discovery Kids, for broadcast throughout Asia; Da Vinci Learning, for broadcast in Russia, Central and Eastern Europe, Turkey, and Africa; and NCircle Entertainment, for North American home entertainment rights, including DVD and specific digital rights.

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