The Licensing Blog

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ITV Studios Global Entertainment Gears Up For London Toy Fair 2015

Jan19.ITVStudiosITV Studios Global Entertainment is gearing up for London Toy Fair 2015 with developments in the boys’ action adventure series, Thunderbirds Are Go!, and third party kids’ TV properties, Super 4 and Matt Hatter Chronicles.

Master toy partner Vivid Imaginations will lead the lineup for Thunderbirds Are Go!. The company will unveil the toy line at London’s Toy Fair, which features the Tracy Island play set, a vehicle play set, detailed action figures, and role-play products. The toy line will debut at UK retail in the third quarter and will be supported by an extensive digitally-integrated consumer marketing and retailer program.

In addition, other licensees for Thunderbirds Are Go! include Simon & Schuster and DC Thompson for publishing, Kokomo for personal care, Danilo for greeting cards and stationery, Posh Paws for accessories, and MV Sports for outdoor play.

For the Matt Hatter Chronicles, master toy partner Simba Smoby UK debuted the first toy line for the brand in the UK, EMEA, and India last fall. The new year marks the start of a global licensing program that will include Australia, France, Spain, and Italy. ITVS GE is working with its 17 UK licensing partners to prep 2015 retail launches.

The first line of Super 4 figures and play sets will launch at UK retail in the fourth quarter of this year. In addition, master publishing partners Bonnier Publishing and Redan are on board to launch products in the first quarter of next year.

AGP Signs Licensing Deals for Care Bears, Strawberry Shortcake, and Madballs

The American Greetings Properties (AGP) brands Care Bears, Strawberry Shortcake, and Madballs will collaborate with Socks and Accessories Brands Global (SABG) available for the back-to-school season. SABG specializes in hosiery, legwear, and accessories for the whole family, such as socks, tights, leg warmers, boot cuffs, cozy socks, slipper socks, boot liners, and its own non-slip sock design. The branded products will be available in mass and mid-tier retailers, as well as shoe stores.

In addition, Care Bears will collaborate with Iron Fist and Buckle-Down. The Iron Fist junior apparel line will include shirts, sweaters, dresses, bags, and shoes featuring the characters. The collection will be available at specialty retailers and directly from Iron Fist this spring. Buckle-Down will use images and logos to create designs for belts, buckles, wallets, and accessories. The products will be available in the U.S. and Canada this winter.

LIMA to Present Three New Webinars

The International Licensing Industry Merchandisers’ Association (LIMA) kicks off its 30th anniversary year with a trio of webinars on January 14, January 28, and February 11, each starting at noon. The sessions will be free for LIMA members and registration is $200 for non-members.

On January 14, “Anatomy of a Licensing Agreement” will offer guidance on key elements of a licensing agreement, spotlighting the importance and significance of each. Licensing Hall of Famer Greg Battersby will lead the session. On January 28, “How to Build a Licensing Plan” will give specific guidelines and tips for licensing professionals on how to develop detailed plans for their properties and products. On February 11, “The Ins and Outs of Building a DTR” will answer questions on direct-to-retail licensing.

GBI Signs Three New Licensees for Psycho Bunny

Jan12.PsychoBunnyGenius Brands International (GBI) and A Squared Entertainment have signed three licensees for fashion apparel and lifestyle brand Psycho Bunny. Hosiery from Leg Resource Inc., footwear from S3, and headwear from JRM Accessories will be available at retail this fall.

Psycho Bunny socks will be available from Legwear Resource, and the company will take over the existing men’s hosiery business that was previous manufactured by the brand, along with expanding the line with new product introductions. The Psycho Bunny fall collection from S3 will focus on the active lifestyle category of sneakers and driving moccasins. JRM Accessories will create a headwear line for the brand that will launch this spring. It will bring fashion focus with style, and categories will include flat-brimmed hats with floral print designs and traditional curved caps.

GBI seeks partners to expand the brand into additional product lines, including outerwear, denim, bags and luggage, women’s and children’s clothing, active wear, accessories, fragrance, electronics, and more. The company will also manage the launch of Psycho Bunny outside of the U.S. and are in discussions with potential partners in Asia, Europe, and South America.

FremantleMedia Signs Master Toy Deal with Jazwares for Tree Fu Tom

Jazwares has signed the Master Toy rights for FremantleMedia Kids & Family Entertainment’s pre-school series Tree Fu Tom. Under the terms of the deal, Jazwares will take on the role of global manufacturer and will distribute a new line of Tree Fu Tom toys in the UK, Asia, North America, Canada, and Latin America. A wide variety of distributors will manage the line in key territories.

The first products, which Funtastic will distribute, will launch at retail in Australia this summer. The wider product rollout will continue in the UK and other key territories. The initial line includes vehicles, figures, and a carry case play set.

Anchor Bay to Release New Chuggington DVD

Anchor Bay Entertainment will release a new Chuggington DVD nationwide on February 10. The DVD features six episodes and a free custom activity book with colorful stickers.

In Turbo Charged Chugger, the trainees take their responsibilities to a new level. Wilson and the Chug Patrollers attempt a daring bridge rescue, Brewster helps the Chuggineers build a new station, Koko tries to smash her Chug-A-Sonic record, the Speed Fleet competes in the Track Dash, and everyone learns how to use the Piggy-Back Wagon. Young trainees at home will learn how to work together, play fair, and use good judgment as they take on new responsibilities of their own.

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