The Licensing Blog

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Masha and The Bear Comes to Life on Ice

Ink Global will launch an ice show based on Russian animation Masha and The Bear next year. The show will tour Slovakia and the Czech Republic before touring other countries in the EuropDec22.MashaonIceean Union. Slovak and Czech authors and artists wrote the script, choreographed, and produced the design of the new ice show, which will combine dance and figure skating with 3-D projection effects.

Rovio, Baltika Breweries Partner for Angry Birds-Themed Drinks in Russia

Rovio Entertainment Ltd. has partnered with Baltika Breweries LLC for production and distribution of four new Angry Birds soft drinks in Russia. The flavors will come in Red (tropical), Chuck (orange), Bomb (cola), and Minion Pig (apple-pear), and will be distributed throughout Russia. The canned drinks will include Angry Birds award codes that unlock Angry Birds game content.

Rovio recently announced several deals in key markets worldwide. In China, Rovio signed a partnership with Alibaba and Shanghai Media Group to introduce Angry Birds Stella to the market and a deal with Gougou Group to open nine Angry Birds attraction parks by 2018. In Brazil, Rovio has partnered with Burger King to bring the Angry Birds brand to restaurants across the country.

Lowe’s to Introduce HGTV Home by Sherwin-Williams

The HGTV HOME by Sherwin-Williams brand paints will be available at Lowe’s stores and on beginning in March. The product line will feature  a new interior and exterior paint program available at Sherwin-Williams’ company stores and Lowe’s stores nationwide.

The HGTV HOME by Sherwin-Williams color palette will offer 16 designer-inspired color collections, eight of which will be exclusive to Lowe’s. Each collection will include 20 coordinating colors along with design tips for homeowners.

Consumers will be able to select from 1,100 shades within the full HGTV HOME by Sherwin-Williams color offering including the designer-inspired collections plus other classic colors selected by the color experts at HGTV and Sherwin-Williams. Additionally, Sherwin-Williams will provide Lowe’s with two independent brands of paint that will serve professional painters and property managers: Painter’s Masterpiece and Property Advantage.

Waddley Sees The World Signs Lawless as Worldwide Representative

Waddley Sees the WorldLawless Entertainment has been appointed as the worldwide licensing representative for the Waddley Sees The World book series.

E-commerce and licensing opportunities will begin with Waddley plush toys, sticker books, and backpacks and the Waddley membership club. Lawless Entertainment will seek co-production financing and distribution partners for Waddley Sees the World, along with the future titles in the series, as well as all licensing and merchandising worldwide for the brand.

Waddley Sees The World, Upside Down Under: The Adventure Begins, the first book in the series, was released in online outlets last November and the second book, Waddley Sees The World: Off the Wall in China, is set for release in March.

Created by Julie Davis Canter and published by Red Sky Presents, the Waddley Sees The World series takes Waddley and his friends to exotic destinations where they explore unique ecosystems and visit world landmarks.

Big Tent Entertainment, Brain Power Studio Partner for Something Fuzzy

Big Tent Entertainment has partnered with Brain Power Studio to launch a new YouTube property, Something Fuzzy. The new series combines the love of everything fuzzy with pop culture-driven comedy sketches.

The Something Funny YouTube channel features a mix of original programming and user-generated content. Brain Power has already created a library of more than 50 hours of green screen footage featuring 250 furry, feathery, and scaly pets. Using both the extensive library of footage and new material, content will be both imaginative and relevant, with real animal footage composited onto animated and photo realistic backgrounds. The expanding library of animal content is filmed under the supervision of the Society for Prevention of Cruelty to Animals (SPCA) and includes a variety of puppies, kittens, bunnies, gerbils, mice, ducks, piglets, turtles, fish, chinchillas, hedgehogs, lizards, and parrots.

Programming currently available includes: “Around the Waterbowl,” “Something Fuzzy Special Reports,” “Pet Cribs,” and “Super Hero Pet Squad.” The partnership will allow for the development of new content weekly. Big Tent is also focused on building Something Fuzzy into a multi-dimensional franchise with plans for a targeted licensing program focusing on apparel, novelty, pet products, and social expressions categories.

GBI and Chronicle Books to Publish From Frank Book, Wall Calendar


Genius Brands International Inc (GBI) has partnered with Chronicle Books to publish a book based on the From Frank humor brand. GBI subsidiary A Squared Entertainment will manage the publication of the book, Don’t Fart When You Snuggle: Lessons On How To Make Humans Smile, as well as a corresponding 2016 wall calendar.

DHX Media Announces New Licensing Partners Ahead of Teletubbies Release

Dec11.TeletubbiesDHX Media Ltd. has appointed eight new UK licensing partners for the Teletubbies series.

New licensees secured include Worlds Apart for furniture and accessories, Aykroyds for nightwear and underwear, Character World for bedding, Amscan for party goods, Bon Bon Buddies for confectionary, Posh Paws for bags, GB Eye for posters, and Zak UK for melamine tableware.

Licensees are expected to launch consumer products in the UK in 2016, with other territories to follow.

Evolution Signs The Five Mile Press for Dumb Ways to Die App

Dumb Ways to Die has The Five Mile Press, who becomes the global publishing partner (excluding the U.S. and Canada) for the brand.  The new deal coincides with last month’s launch of the Dumb Ways to Die 2: The Games app for iOS and Android.

Conceived as a public train safety campaign for Metro Trains Melbourne, the Dumb Ways to Die characters were originally depicted dying taking dumb risks in a 3-minute animated music video, which became a global viral success. The characters now appear in games, a series of online videos combining live-action and animation, on Facebook, and on their website.

The Five Mile Press will develop a line of storybooks, activity books, novelty books, and stationery products for distribution to major retailers beginning next year.

Metro Trains Melbourne will launch a dedicated e-commerce store, which will feature a new line of Dumb Ways to Die products early next year. Categories licensed so far include publishing, apparel, accessories, posters, paper goods, plush, novelties, first aid, safety products, and social messaging apps.

Backyard Sports Games to Re-launch on Mobile Devices

Dec11.BackyardSportsDay 6 Sports Group and the National Basketball Association (NBA) have joined to re-launch Backyard Sports, a series of digital games starring kid versions of popular professional sports stars.

Backyard Sports, which originally debuted in 1997, will be released in mobile game form for smartphones and tablets. A roster of new professional sports stars will join the Backyard Sports team with in-game power ups and never-before-seen features.

Golden State Warriors point guard Stephen Curry has joined with Day 6 Sports Group as the face of the Backyard Sports Basketball line and is the first NBA player to sign an endorsement deal with the franchise. Backyard Sports NBA Basketball will be released next spring.

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