The Licensing Blog

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Ribena, AGP Partner for Care Bear Giveaways in Singapore

Nov14.RibenaConsumers in Singapore who purchase Ribena Cordial will receive a free Care Bears item in a promotional deal with American Greetings Properties (AGP) to further expand the Care Bears brand in the country. The program was brokered by local agent Medialink and will run through December 15.

When purchasing a 1-liter bottle of Ribena Cordial from department, specialty, and convenience stores throughout Singapore, consumers will receive one of three branded gifts: a Care Bears plastic tumbler with straw, a plastic soup plate with fork and spoon, or a plastic bowl with fork and spoon.

International Expansion Continues for Toys “R” Us Inc.

Toys “R” Us Inc. announced its global store growth for this year, which includes approximately 90 new, relocated, and licensed stores. The expansion includes locations in 21 countries and territories worldwide.

The new stores include both Toys “R” Us locations and a number of side-by-side formats, which combine Toys “R” Us and Babies “R” Us stores to offer a one-stop shopping location. New store sizes vary by country and range from 3,000–45,000 square feet.

The company’s most significant expansion plans are in China and Southeast Asia, where Toys “R” Us has begun operating several of 22 planned stores in China and eight new locations in Malaysia. By the end of this year, Toys “R” Us plans to operate 76 stores in 35 cities throughout China.

Outfit7, Toyze Partner for 3-D Printed Talking Tom and Friends Characters

Nov17.TalkingTomOutfit7 Ltd. has signed a licensing agreement for its Talking Tom and Friends franchise with Toyze, the first app store for 3-D printed customizable game characters. Users will be able to customize the Talking Tom and Friends character into 3-D models, share their creations on social channels, and bring them to life as 3-D printed toys.

For players, Toyze offers two options to model and produce their very own toys. First, there is the free app for 3-D customization of their favorite game characters. With the swipe of a finger, Toyze’s intuitive in-app 3-D editor allows users to personalize the character in a 3-D view, add accessories and attributes, play with poses and sizes, and build their own collections. Once they have completed their model, users can share their creation via Facebook, Instagram, and email with friends and family.

Players will also have the unique opportunity to “Toyze” their Talking Tom into a 3-D toy. Using Toyze’s 3-D editor, players can choose from 13 different eye colors, five hairstyles, 15 clothing styles, and seven masks, and add any of 15 hats or eight types of glasses. Talking Tom comes in eight different poses and 25 colors. Once the 3-D model is complete, players can choose to purchase their very own customized toy, from between one and eight inches tall.

Shuffle Line Expands with Three Disney-Themed Games

Nov17.ShuffleCartamundi adds three new Shuffle games to its current line, which combines playing cards and digital technology for an enhanced way to play card games on tablets and smartphones. The games will be Shuffle Disney Frozen, Shuffle Disney/Pixar Cars, and Shuffle Monopoly Deal Disney Edition, bringing the count of Shuffle games to 15.

Shuffle Frozen will be available for delivery to toy shops, gift shops, and supermarkets later this month. Retailers will be able to stock Shuffle Monopoly Deal Disney Edition and Shuffle Disney/Pixar Cars starting in January. Kids can race their cars throughout the city in Shuffle Disney/Pixar Cars, play a matching game in Shuffle Disney Frozen, and collect properties in the form of Disney characters in Shuffle Monopoly Deal Disney Edition.

GBI Names PBS Distribution as Home Entertainment Licensing Partner for Baby Genius

Genius Brands International has named PBS Distribution as the home entertainment licensing partner for its Baby Genius library of songs and music videos, as well as new planned content.

Earlier this year, Genius Brands International unveiled updates to the Baby Genius signature characters designed by celebrated artist and self-described professional doodler Todd Goldman as part of an overall brand re-launch that includes new designs, new products, and new entertainment. The company expects to dramatically increase distribution and retail sales of the content at all major retail outlets.

got milk? Expands Licensing Program


got milk? will expand its licensing program with the launch of branded packaged snacks manufactured by licensee Got Snacks?, as well as the addition of two new partners, Melville Candy Co. and Diversified Flavor, in the U.S. As the exclusive licensing agency for got milk?, Beanstalk secured the food-based brand extensions with all three partners.

Following a soft launch of got milk? granola and granola bars at Sam’s Clubs in Puerto Rico in September, Got Snacks? will introduce a broader offering of branded packaged snacks at major retailers nationwide early next year that includes cookies, biscuits, wafers, ready-to-eat cereals, and cereal bars.

Rounding out the got milk? experience, Melville Candy Co. launched hot cocoa spoons at Wal-Mart stores on November 1. These wooden, chocolate-coated spoons will make a rich, inviting cup of hot cocoa when combined with a mug of warmed milk, creating a more convenient and fun way to make hot cocoa.

Diversified Flavor will also launch got milk? drinking straws and milk infusers next year. These all-natural drinking straws contain edible, dissolving beads that transform milk into different flavors.

USAopoly Releases Doctor Who Edition Yahtzee Game

Nov14.USAopolyA collector’s edition Yahtzee game based on the Dalek from Doctor Who hit shelves this fall. Produced by USAopoly under license from Hasbro Inc. and BBC Worldwide North America, the special edition game allows fans to exterminate their enemies by rolling classic Yahtzee dice combinations such as a Full House and Large Straight. It also includes a collectible Dalek dice shaker, custom dice that feature Doctor Who iconic items, a score pad, pencil, and instructions.

The Doctor Who Dalek Collector’s Edition game is available now at specialty retailers.