The Licensing Blog

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Arsenal Football Club, PUMA Confirm Extensive New Licensing Rights


Arsenal Football Club and PUMA have confirmed details of the extensive licensing rights that form part of the agreement that will see the sports brand become the new official kit partner of the Gunners, this season and next season.

The partnership between Arsenal and PUMA becomes effective on July 1.

PUMA has acquired licensing rights to develop, distribute, and market Arsenal-branded merchandise on a global basis through its affiliated companies Brandon, Cobra PUMA Golf, Wheat, and Dobotex. The PUMA Group companies will produce a range of merchandise, including apparel, sporting goods, back-to-school, gifts, and souvenirs for the Gunners. PUMA will also produce they playing and training kits for all Arsenal teams.

COMMENTARY: Discover the World of Dora and Her Friends

dora-and-friends-about-the-show-mainImageKids’ favorite explorer Dora will introduce a whole new group of friends in this summer’s new Nickelodeon series Dora and Friends: Into the City. Friends Alana, Emma, Naiya, Kate, and Pablo will all be available in a product line developed by Fisher-Price. The line goes beyond traditional characters such as Boots, Perrito, and even that mischievous Swiper the Fox and brings kids a fresh range of all-new friends that Dora meets in the show’s beautiful pan-Latino metropolis, Playa Verde.

These new, friendly faces will be an instant hit among kids who can choose to collect all of the friends, or obsess over their favorites. I’m naturally drawn to red-headed characters, so I already know that Kate is definitely going to be my favorite—but I’ll give the others a chance to be my favorite, too.

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DEMDACO Announces New Licensing Agreement with Kathy Davis

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DEMDACO, a Kansas-based design firm specializing in gift and home décor products, unveiled a new collection of gift products from social expressions designer, artist, and author Kathy Davis.

Davis is known for her expressive, lighthearted style and uplifting sentiments about giving and sharing joy. Davis is recognized for her joyful greeting cards and lifestyle merchandise. The Kathy Davis Collection is a natural reflection of DEMDACO’s dedication to sharing products that are innovative, inspiring, of exceptional quality, and that make an emotional connection with the purchaser or with the recipient of the gift. With this recent licensing agreement, DEMDACO celebrates Davis’ desire to make life a work of art.

The Kathy Davis Collection is available under the Studio by DEMDACO brand, including wall art, plaques, mugs, pillows, and jewelry, for purchase by retailers. Consumers can meet Kathy Davis on Friday, July 11, from 1:00 to 3:00 p.m. at the DEMDACO showroom in Atlanta.

Titan Merchandise Expands Licensing with Captain Action Enterprises

Captain Action Cat

Titan Merchandise and Captain Action Enterprises have launched Captain Action Cat merchandise, including T-shirts, mugs, ID holders, and more. These products will be on sale internationally in the third quarter of this year.

Captain Action Cat—currently appearing in a comic series from Dynamite Entertainment by the team of Art Baltazar, Franco, and Chris (Zod) Smits—is an anthropomorphic spin-off of the classic Captain Action character.

This version of the recently revived hero is designed for kids of all ages. Entitled The Timestream Cat-astrophe, the series spans the modern age, the silver age, the golden age, and the “aw yeah!” age. The story features Lady Action; creator-owned characters; and Dark Horse heroes X, Ghost, Sky-Man, The Occultist, and Captain Midnight.

The Captain Action action figure was created in 1966 by Stan Weston for Ideal Toys and sold internationally. The line has experienced a resurgence, complete with new toys, merchandise, books, and a comic series.

Current plans for the first wave will include a Captain Action Cat T-shirt, a coffee mug, and an ID holder.

Surf Sharks Captures Ven Dynamics For Licensed School Supplies


Surf Sharks has secured VenDynamics for licensed school supplies, including educational collector cards and stickers that feature fun Shark factoids.

Surf Sharks is a hardcover book series for kids ages 6 to 12 that follows the comedy adventures of a group of young surfers and sharks who forge a friendship and ride the waves together as they help each other solve daily challenges growing kids face.

The first book in the series, Surf Sharks: The First Ride, is available in all major book stores and online for Amazon Kindle and iTunes/iBooks as an ebook.

The VenDynamics licensed school supplies will be distributed by into approximately 3,000 mass retail locations, including Wal-Mart, Kmart, and national and regional supermarket chains. The collectibles will also be available within school systems nationwide, with states including North Carolina, South Carolina, West Virgina, Georgia, Virginia, Washington, Kansas, Kentucky, Oklahoma, Texas, Arizona, Louisana, Florida, and Tennessee already on board.

C-Preme Limited Launches 3-D Bike Accessories Line featuring Teenage Mutant Ninja Turtles-inspired Designs


C-Preme Limited and Nickelodeon announced today the launch of its brand-new Raskullz accessories line featuring helmets, knee pads and elbow pads with Teenage Mutant Ninja Turtles-inspired 3-D designs. Available in Leonardo, Raphael, Donatello, and Michelangelo, each helmet includes molded 3-D masks with real knotted fabric sashes in each turtle’s respective colors: blue, red, purple, and orange. The shock-absorbing EPS helmets are equipped with aerodynamic vent holes for cooling and adjustable nylon straps for the perfect fit. For full body protection, the collection includes knee and elbow pad sets made of 3-D molded plastic and adjustable straps.

Suzy’s Zoo Announces Deal with Zapexa


Lawless Entertainment has announce that Metrostar Media, the UK agent for Suzy’s Zoo, has signed Zapexa as a licensee to further the reach of the brand throughout Europe.

Zapexa will utilize the Little Suzy’s Zoo character set for digital emoticons for mobile messaging networks throughout the world, with the exception of Japan and Taiwan. Zapexa partners with rights holders to commercialize their brands on digital platforms.

Suzy’s Zoo will exhibit at the Licensing International Expo in June in Las Vegas.

Rubie’s Introduces The Amazing Spider-Man 2 Costume Collection


Rubie’s Costume Co. introduces costumes, masks, and accessories inspired by The Amazing Spider-Man 2 by Sony Pictures Entertainment. Available in kids and adult sizes, The Amazing Spider-Man 2 Costume Collection includes the web-slinging Spider-Man and his villainous enemy Electro.

The Amazing Spider-Man 2 hit theaters in 2-D, 3-D, and IMAX 3-D on May 2, and The Amazing Spider-Man 2 Costume Collection by Rubie’s is available now for this Halloween.

The Simpsons, Johnny Cupcakes Collaborate for Apparel Collection


Twentieth Century Fox Consumer Products (FCP) and Johnny Cupcakes, a faux bakery specializing in graphic T-shirts, will launch a new apparel and accessories collection featuring characters from The Simpsons. The focal point of the line is three specially packaged, oversized “cupcake mix” boxes, each based on a fan-favorite character from The Simpsons franchise. Each box contains three collectible products designed exclusively around the theme of the featured characters: Homer Simpson, Bart Simpson, and Krusty The Clown. These items will not be sold separately and are exclusive to the packages.

Additional clothing items featuring iconic characters from the show will also be represented with a Johnny Cupcakes twist and will be available in all Johnny Cupcakes retail shops and online on May 31.

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