The Licensing Blog

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CBS Consumer Products, Federation of Beer Reveal Star Trek-Branded Beer

March24.BeerCBS Consumer Products and The Federation of Beer is creating a new Star Trek-branded beer, Klingon Warnog. The brew will be revealed at the Nightclub & Bar Show in Las Vegas on March 25. Tin Man Brewing Company in Evansville, Indiana will brew the beer under license. The flavor will consist predominantly of blended rye malt and clove with the aroma of mild banana and clove. The beer will ship in the U.S. and Canada this year.

Shaun the Sheep Gets More Licensees

March24.ShaunSheepAardman Animations has signed additional licencees for Shaun the Sheep. The show is currently in its fourth season. Rainbow Designs will continue to be the master toy licensee and will create a brand new product line of movie related products for spring/summer of next year. Giromax will make trading cards in Europe and Legler will create wooden toys and games. In addition, Walker Books is the new publishing partner for Shaun the Sheep The Movie books, including activity books and a junior novel. 

Rainbow Highlights Future of Winx Club and Mia and me at Licensing Trade Fair

March24.WinxRainbow will be in Bologna for the Licensing Trade Fair and Children’s Book Fair in Italy. The company will highlight news about its most successful properties: Winx Club and Mia and me. Winx Club is celebrating its 10th anniversary and sixth season. It has more than 500 licenses with more than 6,000 products developed each year. In addition, the third film will debut in Italy before being released globally. Mia and me has a new set of broadcasting deals, is in production for a second season, and will have a feature film to be released next year. It already has licensees in toys, books, and DVDs. 

Zeenie Dollz Premieres Animated Web Series on Earth Day

March19.ZeenieThe makers of Zeenie Dollz, in collaboration with Brandberry, will launch a new animated webisode series introducing their six “eco-warriors.” The Zeenies, Zennia, Yana, Evee, Kazumi, Lina, and Sini, will protect planet Earth’s skies, forests, oceans, and mountains. The webisodes will be used as an educational tool for parents to teach their children about preserving the environment, conservation, and the power of teamwork. Each webisode will be two to three minutes long and take the Zeenies on an eco adventure.

The series will premiere on Earth day and will be available on the Zeenie Dollz website and YouTube channel.

Discovery Communications, Fuzzy Frog Launch Augmented Reality Game

March19.SpiderAppDiscovery Communications, in partnership with app developer Fuzzy Frog, has created Real Scary Spiders, a game that allows users to interact with a pet spider through an augmented reality experience on an app. Players can collect, nurture, and raise spiders, and will eventually unlock new breeds and learn interesting facts through gameplay.

Users can transport their spiders onto a target image in the real world, such as the cover of a magazine or wall, which uses the app’s augmented reality feature. In addition, players can purchase the Animal Planet Web Blasting Tarantula exclusively at Toys “R” Us stores nationwide to activate an additional interconnected experience within the app.

The Animal Planet Real Scary Spiders app is available for free across all iOS and Android digital devices.

eKids Introduces Muppets Most Wanted Headphones in Time for Film

March24.Muppets.jpgeKids has released Kermit the Frog products to coincide with the release of the new Muppets Most Wanted movie. The over-the-ear headphones feature soft cushion and an adjustable band for a customizable fit, while the earbud headphones feature noise-isolating ear tips in a variety of sizes and includes a travel pouch and inline volume control. The portable speakers securely hold an iPod in a lightweight zippered case.

The accessories are available at

Suzy Spafford Lidstrom Honored by Mortar Board National College Senior Honor Society

The Mortar Board Alumni Chapter of San Diego County honored Suzy Spafford Lidstrom, creator of Suzy’s Zoo, this past weekend at a reception at the Parma Payne Goodall Alumni Center on the campus of San Diego State University. Mortar Board is the premier national honor society recognizing college seniors for superior achievement in scholarship, leadership and service.

Mortar Board honors alumni who have demonstrated a continuing commitment to the ideals of scholarship, leadership, and service, either through their professions or through their service to Mortar Board.  Award recipients are models for collegiate members as well as living illustrations of what it means to be a Mortar Board.

Darlene Davies, past president of the Mortar Board Alumni Chapter of San Diego County recognized Suzy as a “powerhouse of resolve, talent and optimism. This winning combination explains the great success of her professional, as well as personal, life.”

“Suzy is so deserving of this honor,” says Cathy Malatesta, president of Lawless Entertainment. “Not only is she a truly talented artist and business woman, Suzy is also a dedicated and passionate philanthropist, wife, mother and—most importantly—human being, and we are honored to have the pleasure of working with her every day.”

SVP Worldwide Appoints Knockout Licensing To Expand Singer Brand

SVP Worldwide has appointed Knockout Licensing to manage and expand its licensing program for the 163-year-old Singer brand.

Knockout Licensing will explore growth opportunities with existing Singer licensees, such as Dyno Merchandise (sewing notions) and NKOK Inc. (children’s sewing and knitting machines) as well as actively seeking additional licensing partnerships to extend the Singer brand into reliable, easy-to-use products, spanning a broad range of categories such as crafting, knitting, quilting, fabric care, and other home tools and appliances.

Beyond traditional brand extension licensing, Knockout Licensing is also working with SVP’s assets, including vintage artwork, historical logos, advertising and marketing materials, sewing machines through the years, antique and contemporary industrial design elements, and more, curated from the Singer archives, and in many cases made available to licensees for the first time ever—with applications across a wide range of both decorative and functional products.