The Licensing Blog

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Daniel Tiger’s Neighborhood Product Line Expands, Enters New Retailers

March31.DanielTigerThe Daniel Tiger’s Neighborhood product line will include more products and enter major retail chains after its successful 2013 holiday season at Toys “R” Us stores nationwide and online at Jakks Pacific will expand the brand’s range of toys to categories such as books and costumes to major retailers. 

Kmart and Target will introduce a selection of licensed merchandise and Amazon will sell a range of goods. Barnes & Noble will launch a full line of books from Simon & Schuster Children’s Publishing under Simon Spotlight. Five book titles in different formats hit the shelves in January. Additional books will be released this summer and fall by popular demand. The books are based on episodes from the show. 

Disguise, an expanded range of toys from Jakks Pacific, will introduce costumes for the brand. University Games will offer puzzles and games such as the Colorform Deluxe Playset. In addition, Daniel Tiger Neighborhood products will be introduced to Canadian retailers for the first time.

More categories and licensees will be announced soon. The award-winning show airs daily on PBS Kids and has been a top-10 rated show since its launch in 2012. 

KISS and Epic Rights Partner for Branding, Marketing Program

March26.KissEpic Rights has entered a multi-year merchandise, licensing, e-commerce, and digital media agreement with rock band KISS. The company will work with band members Paul Stanley and Gene Simmons to build the KISS global franchise through a combination of touring, music sales, merchandise, licensing, social media, and promotional partnerships. In addition, Epic Rights will provide full-service music merchandising, including concert merchandise, retail, VIP ticketing, fan experiences, and managing the music artists’ official websites, online shops, and social media.

eOne Expands Peppa Pig in France

Entertainment One Licensing is expanding the Peppa Pig preschool series in France with new broadcasting and licensing deals. The show premieres today on the French Nick Jr. channel and will broadcast in blocks of four episodes three times a day. It has already been airing on France 5’s preschool block Zouzous since February.

Giochi, which distributes Peppa Pig toys in Italy, will also become eOne’s toy partner in France. The company’s line of play sets, plush, and figurines will hit the shelves this fall. In addition, the Hachette Group will create a line of story, novelty, and activity books that will launch this summer.

CBS Consumer Products Launches Merchandising Programs for Three Series

CBS Consumer Products will introduce merchandising programs for the CBS-produced series The Millers and Under the Dome and the Showtime series Ray Donovan. The products will include shirts, hoodies, and trading cards.

Philcos will cast the show and its characters in a line of apparel and drinkware in Canada for Under the Dome. Sellers Publishing will provide U.S. fans with a calendar for the series. In addition, Rittenhouse will introduce Under the Dome trading cards in the U.S., Canada, and the UK.

Trevco will introduce T-shirts for The Millers and Ray Donovan. Mad Engine will produce a new line of tees and hoodies for Ray Donovan, while Sellers Publishing will make calendars for the series.

LIMA to Present Seminars at 2014 London Book Fair

The International Licensing Industry Merchandiser’s Association will provide three educational seminars at the London Book Fair on the benefits of licensing in the publishing industry. On Tuesday, April 8th, LIMA UK’s managing director will present Licensing for Publishers, an interactive session on how publishers can use licensing to drive revenue and extend their own content into consumer goods as a marketing tool. On Wednesday, April 9th, Tim Collins, head of brands, will present Building the Beano into a children’s brand for the 21st Century. On Thrsday, April 10th, Kelvyn Gardner will advise participants on Licensing digital content, explaining how websites, apps, and games can use basic licensing principles to enter the consumer products market.