The Licensing Blog

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Doctor Who Regenerates with Titan Comics

BBC Worldwide has signed a new deal with Titan Comics to open up the world of Doctor Who and provide fans with new stand alone adventures featuring the Tenth Doctor, Eleventh Doctor, and after the new series launch, the Twelfth Doctor. Creative and production teams will be announced in the coming weeks, and the first comic books will be released this year.

The Doctor Who Christmas special, The Time of the Doctor, saw Matt Smith’s Eleventh Doctor regenerate into the Twelfth Doctor, played by Peter Capaldi. The next season is now in production and will premiere this year. Last year, Doctor Who set ratings and social media records for BBC America.
Doctor Who is sold to more than 200 territories across the world, and last year was awarded the Guinness World Record for the largest TV drama simulcast ever after the 50th anniversary special was broadcast to 98 countries at the same time, as well in thousands of cinemas around the world.


Brush Buddies Attains Official License for “The Fox (What Does the Fox Say?)” From YLVIS

Brush Buddies has entered into a worldwide licensing deal with Ylvis to market and produce a new singing toothbrush for its Brush Beatz Singing Toothbrush collection, featuring the YouTube sensation, “The Fox (What Does the Fox Say?).” The song, which has more than 300 million views on YouTube and was the number 1 top viral video of last year, plays for two minutes, encouraging longer brushing and ensuring that users achieve dentists’ recommended brushing time.
The toothbrushes will be available online at and various retailers nationwide in March.

Celessence Technologies Announces New Licensing Partners

Celessence Technologies, a micro-encapsulation company, has acquired several new licenses across several categories. Micro-encapsulation is an innovative delivery system that allows brands to import fragrances, freshness, or skincare actives onto multiple surfaces such as textiles and print.

Art + Science has been retained by Celessence Technologies to institute licensing arrangements between Celessence and top Fortune 500 companies around the world including  Who-Rae, Delta Galil, Calendar Club, Russ Berrie, and Travelpro. These companies will co-brand with brands including Disney, Hello Kitty and Little MissMatched and will be available in top retailers including Macy’s, Target, Barnes & Noble, CVS, Party City, Sam’s Club, and Walmart. Read the rest of this entry »

Kidz Bop, Universal Studios Partner for 25th Album Marketing Campaign

Kidz Bop teamed up with Universal Studios to launch its 25th album on Jan. 14 to celebrate Universal Studios Home Entertainment’s release of Despicable Me 2 on Blu-ray, DVD, and digital platforms, and in anticipation of Universal Studios Hollywood’s new ride, Despicable Me: Minion Mayhem. Kidz Bob is also holding a national contest appealing to fans of the minion characters.

Kids can enter the Minion Mayhem Super Contest at, where one child and his or her family will win a trip to Universal Studios Hollywood to attend the spring grand opening of the new ride. 

The Worst Brand Partnerships of 2013

Some partnerships are a match made in heaven. Others are… not quite. This list, from Adweek, recounts some of the silliest, most pointless, or just plain random licensing programs and products from last year.

We know there are many more out there. But it goes both ways—some partnerships are so great, one can’t help but think, “what took them so long?” Do any partnerships—good or bad—come to mind? Share with us in the comments, Tweet at us, or tell us on Facebook!

Diamond Select Toys Sells New Star Trek Figure

Diamond Select ToysJan8.StarTrek has unveiled its newest Star Trek Select figure, Captain Jean-Luc Picard. The 7-inch figure includes seven points of articulation and a detailed display base with removable Borg parts. It is now available for purchase at comic shops nationwide.

Aeropostale Partners With Warner Bros. to Launch Pretty Little Liars Collection


Jan8.PLLAeropostale Inc. has partnered with Warner Bros. to launch a line of apparel inspired by the Pretty Little Liars TV show. The specialty retailer collaborated with the show’s costume designer and stylist Mandi Lane to create the collection. 

The new line features outfits based on the distinctive styles of the show’s four main characters. The clothes will also be incorporated into the characters’ wardrobes throughout the show’s winter season, which premiered on January 7. The collection is now available exclusively at Aeropostale retail locations and online. 



The Lego Group and Twentieth Century Fox Consumer Products Launch Lego- and The Simpsons-Branded Merchandise


The Lego Group has entered a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed Lego minifigures inspired by the TV series The Simpsons. In addition, Fox will air a special Lego episode of The Simpsons in May featuring Springfield and its cast of characters in Lego form.

Launching in February in Lego stores and via the Lego Shop at Home catalog and website, the construction set will recreate the Simpsons’ family house in Lego form. Also included in the Lego and The Simpsons construction set are characters Homer, Marge, Bart, Lisa, Maggie, and Ned Flanders. A separate line of 16 Lego The Simpsons minifigures will launch in all mass toy retailers in May.

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