The Licensing Blog

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White Coffee Partners with Joe DiMaggio LLC for Joltin’ Joe

3bagscoffee_011614A licensing arrangement between Joe DiMaggio LLC and White Coffee Corporation has produced a winning lineup of specialty coffee blends and introduces Joltin’ Joe, a new brand with an authentic American heritage.

Joltin’ Joe presents three new blends—a signature medium blend, a signature decaf, and an espresso—delivering an accessible craft coffee that redefines smooth. An elegant, clean, and balanced coffee with a hint of sweetness both approachable and complex, it’s made with a focus on the best growers, the best beans, and the highest-quality roasting curves. It is roasted in small batches by hand to get the best flavor possible.

Joltin’ Joe coffee is available in whole bean and ground in 12 oz. bags and single-serve cups compatible with Keurig machines. The products will be available in outlets nationwide.

Discovery Communications, Gramercy Products Inc. Partner for Puppy Bowl Line

Discovery Communications has partnered with Gramercy Products Inc. to create a line of product based on Animal Planet’s Puppy Bowl. The new line of pet accessories and apparel will be available this month at Petco,, and The Puppy Bowl collection will include dog toys, bowls, beds, feeding mats, blankets, and apparel. The products will be featured when the Puppy Bowl airs on Sunday, Feb. 2 on Animal Planet.

ITVS GE, Trademark Products Ltd. Partner to Produce Line of Village People Apparel

ITV Studios Global Entertainment (ITVS GE) has partnered with Trademark Products Ltd. to produce a range of fashion apparel for the Village People brand. The clothing line will include men’s and women’s T-shirts, sweatshirts, and hoodies. The products will launch in major UK stores this spring and summer.

The apparel is inspired by a new designer look and supporting style guide with a target age of teenagers to adults ages 18 to 35. The looks are part of a Village People brand licensing and merchandising strategy to appeal across multiple generations and demographics.

Future retail launches are planned for Q4 this year, including apparel, gifting, homewares, stationery, back-to-school, video games, accessories, electronics, and apps.


Universal Orlando Resort Reveals Details for The Wizarding World of Harry Potter—Diagon Alley

Diagon Alley

With this summer’s opening of The Wizarding World of Harry Potter—Diagon Alley, Universal Orlando Resort and Warner Bros. Entertainment will bring even more of Harry Potter’s adventures to life inside a new, magnificently-themed area that includes a revolutionary attraction experience, as well as new themed shops and dining.

The environment will double the size of the area already dedicated to Harry Potter’s adventures at Universal Orlando, expanding it across both Universal theme parks. Guests will be able to travel between the two areas aboard the Hogwarts Express.

Universal Orlando opened The Wizarding World of Harry Potter—Hogsmeade at its Islands of Adventure theme park in 2010. That area includes Hogwarts castle, which houses the Harry Potter and the Forbidden Journey attraction, and the village of Hogsmeade. The Wizarding World of Harry Potter—Diagon Alley will be located within Universal Orlando’s second theme park, Universal Studios, and will create new experiences based on the signature areas of London, Diagon Alley, and Knockturn Alley.

After arriving at King’s Cross Station aboard the Hogwarts Express, guests will pass through London and the iconic brick wall archway from the films into Diagon Alley, a bustling, wizarding hub within a Muggle city. There will be shops, dining experiences, and a new ride called Harry Potter and the Escape from Gringotts, a multi-sensory, multi-dimensional journey that will take theme park attractions to a new level.  For more information about the area, visit

Riedel, Coca-Cola Collaborate to Create New Glass

Jan22.CokeRiedel has collaborated with Coca-Cola to create the Coca-Cola + Riedel glass, the company’s first functional glass created for a non-alcoholic beverage. The glass was developed with a tasting panel, made up of top flavor experts, who unanimously determined that the resulting glass delivered the optimal Coca-Cola taste experience. In addition, Riedel explored a number of different glass shapes and sizes to produce the final result.

The collaboration between the two companies began in early 2013, when the Coca-Cola Company approached Riedel Crystal. The original Coca-Cola “Contour” bottle inspired the glass.

Beanstalk Announces Future of Black+Decker and HGTV Home Licencees

Black+Decker introduced a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products. The company will launch new products and marketing campaigns to modernize the brand, as well as engage with its customers. Lippincott, a global brand strategy and design consultancy, worked extensively with Black+Decker to transform its new image.

HGTV Home has launched a baby furniture collection that is now available for purchase exclusively in 86 Buy Buy Baby stores in the U.S. The first two offerings in the furniture collection, “Grayson” and “Hayden,” offer gender neutral options that can match various nursery decors. Both lines include a six-drawer double dresser and a five-drawer tall chest.

The Grayson line showcases two finishes, weathered oak “Dusk” or satin “Midnight,” which are updated interpretations of a classic framed crib. It has a 4-in-1 lifetime convertible kit that can transition into four mattress settings—crib to toddler bed and daybed to adult double bed. The Hayden line offers two crib options: the 4-in-1 lifetime convertible crib and a 4-in-1 standard crib with four levels of mattress settings—a crib, toddler bed, daybed, and set of twin beds. 

KIDZ BOP 25 Enters the Billboard Top 200 Album Chart at No. 3


KIDZ BOP 25, the latest volume in the KIDZ BOP audio series, entered the Billboard Top 200 Album Chart at No. 3. KIDZ BOP 25 is the seventh consecutive KIDZ BOP title to debut in the Top 3 on the Billboard Top 200 Chart, and the 18th title to hit the Billboard Top 10 since the series launched in 2001. The album is also No. 1 on the Billboard Children’s Chart, where there are currently two other KIDZ BOP albums in the Top 10.

Last year, KIDZ BOP sold more than one million albums, outselling top artists such as Macklemore & Ryan Lewis, Kanye West, Maroon 5, Rihanna, and Miley Cyrus. For the fourth consecutive year, Billboard named the KIDZ BOP Kids the “No. 1 Kids’ Album Artists of the Year” and KIDZ BOP 23 as the “No. 1 Kids’ Album of the Year.

In addition to its latest chart news, KIDZ BOP recently teamed up with SiriusXM to launch KIDZ BOP Radio on XM channel 77. Kids and families can now tune into KIDZ BOP’s 24/7 dedicated channel, featuring today’s biggest hits, sung by kids for kids. KIDZ BOP Radio is hosted by the new KIDZ BOP Kids, Ashlynn, Bredia, Grant, Jayna, and Matt.

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