The Licensing Blog

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The Jim Henson Company Signs Broadcast Deals

HIP, Jim Henson Company’s third party distribution and licensing banner has signed international broadcast agreements for  Annoying Orange and the new preschool series Driftwood Bay.

HIP serves as the worldwide distributor of the Annoying Orange series about an obnoxious anthropomorphic citrus fruit. Currently airing on the Cartoon Network in the U.S. and ABC in Australia, HIP has licensed the international broadcast rights to Teletoon in Canada, Cartoon Network in Latin America, Nelonen in Finland, NOGA in Israel, and to CJ E&M’s anime channel, Tooniverse, in South Korea. HIP also handles home entertainment and digital platform distribution for the property, and has signed a subscription video-on-demand (SVOD) deal for South East Asia with Tune Box and has licensed the series for DVD distribution to Pony Canyon in Japan.

The mixed media children’s series, Driftwood Bayis part of an extension of the Jim Henson Company’s ongoing partnership with Sixteen South Television (the two produce Pajanimals). The series features characters and environments created from items washed up on the beach. HIP has licensed Driftwood Bay to European broadcasters, including MTV and YLE in Finland, NRK in Norway, SVT in Sweden, and HOP! in Israel.

 

Power Rangers Celebrates 20 Years with a Mall Tour

Saban Brands has announced the Power Rangers “Back to School with Megaforce” UK mall tour beginning August 25 in Braehead, Glasgow. Working with Intu Shopping Centres, the tour will travel to seven different malls across the UK in celebration of Saban’s Power Rangers 20th Anniversary as well as the Power Rangers Megaforce UK launch on Channel 5. The UK tour is the beginning of a larger European mall tour continuing with stops in France this fall.

The tour is packed with activities for the whole family, offering meet-and-greets and photo opportunities with the new Power Rangers Megaforce. Each stop will have a dress up area where kids can wear costumes by Rubies Masquerade and have their photos taken on an action background with Power Ranger props. In addition, a fashion show will showcase the latest Power Ranger products from a variety of licensees including apparel, bedding, toys, and more. Guests will also have the chance to get their faces painted as their favorite Ranger and enjoy a coloring station.

As a part of the Power Rangers emPOWER program, a few guests will participate in on-stage demonstrations of martial arts Ranger moves. The emPOWER program teaches kids and families how to put into action the core Power Rangers values of teamwork, confidence, friendship, standing for what’s right, and health & physical activity. The program also provides parents and community leaders with the tools they need to work together to raise healthy kids.

Another highlight of the tour will be the toy discovery area, where kids can play with the latest Megaforce action figures and toys from Bandai and Mega Bloks. Guests will also be given the opportunity to demo the Power Rangers Megaforce Nintendo 3DS video game adaptation from Namco Bandai Games. Lastly, one guest will win the ultimate Powered Up weekend family trip to London, while others will walk away with the latest toys and back-to-school items for free.

COMMENTARY: Conde Nast is Taking Care of Business

by Kara Faulk, Editorial Assistant

The Condé Nast Licensing department is developing licensing partnerships for the company’s renowned brands. Allowing readers and fans of the Condé Nast collection of publications to experience the brands in new ways is a smart move, and they’re doing a fantastic job at it, if I do state my own personal opinion. Condé Nast‘s vision is evident in the collaborations, while the extensions are creating additional revenue streams for the company. As I began researching the company’s extensions, I realized just how deep my fandom for Conde Nast publication goes. Without intention, I somehow own at least one product from every collaborative line.

The Bon Appetit Collection, featuring cookware and small appliances, may be found on HSN. The collection includes glassware, cookware, bakeware, tableware, cutlery, coffee and tea pitchers and carafes, kitchen textiles, appliances, cooking and baking tools and accessories, and food storage products. HSN also features Bon Appetit cookbooks, Bon Appetit The Grilling Book and Bon Appetit Dessert Book. I love to bake and was given the dessert cookbook as a gift from a friend who mutually benefits from this purchase, as I have baked many sweet treats for parties using recipes from its pages. The book is a good mix between healthy and indulgent treats—something that you don’t often find.

Brides wedding collection of stationary and accessories is featured at Michaels. I love the Brides line at Michaels. The invitations are beautifully designed, and the instructions for doing them yourself are fool-proof. I have used them for the announcement of many bridal showers and even for a friend’s wedding invitations. They have always turned out perfect, and there is not a creative bone to be found in my body. DIY is seldom a term that I use, much less execute, but these saved me a lot of money as weddings and bridal events quickly become very expensive. No one can tell the difference in these invitations and those that were delivered from a professional printing company at a much higher price. Building on the success of the DIY wedding invitations and stationery program at Michaels, Brides and Gartner Studios are now developing a social expressions program. The line will include greeting cards, roll wrap, gift bags, and accessories, and is scheduled to launch in 2014 at major retailers nationwide.

The New Yorker’s title now covers more than just magazines. By exclusive arrangement with the magazine, Barnes & Noble has a collection of Nook covers bearing the name. The design for the pictured Nook cover reproduces one of the magazine’s classic covers, created by Charles E. Martin in 1969. This particular cover adorns my reading tablet. I love to read The New Yorker, and I feel doubly literary-minded using this cover on my pseudo-book. The images used for the covers are printed on durable cotton canvas, and a slide pocket features a woven New Yorker/NOOK logo patch. The covers are only available in styles used for the Nook HD tablet but come in a fairly large variety of covers to choose from.

WIRED magazine line of tech accessories are now sold at Target. Target Corporation and WIRED have created “WIRED Editors’ Picks for Target,” an assortment of consumer electronics and gadgets designed to simplify and enhance digital music streaming, photography, personal fitness, and more. Products chosen by WIRED editors include an Adonit stylus for tablets, NuForce earbuds, and an Olloclip camera lens for the iPhone 5. Target has also partnered with Neiman Marcus, Tory Burch, and Missoni, so this seems to be a smart move on WIRED’s part. I purchased the collection’s Fitbit Wireless Activity Tracker, and um… hello addiction! Knowing my activity level every day makes me want to forego the train and walk home after work. The device tracks steps, distance, and calories burned. It automatically syncs the user’s daily totals to his or her Fitbit account. Using the app, users can compare activity with that of their Fitbit friends. This method of friendly competition quickly brings out my competitive side; fitness gurus rejoice! Users can also set goals and track progress over time. The entire collection is available now at Target stores and at Target.com/wired.

SELF and fitness equipment manufacturer, CAP Barbell Inc., partnered on the magazine’s line of branded fitness products. Earlier this year, I attended a SELF magazine free workout in Central Park. The magazine hosted aerobic classes all weekend utilizing the magazine-branded equipment. Priced from $9.99 to $39.99, products include hand weights, fitness hoops, weighted balls, yoga mats, weighted vests, and jump ropes. The Drop Ten Diet, a book by editor in chief Lucy Danziger, is also a part of the line. The products have been tested and approved by SELF fitness editors and work in conjunction with many SELF workouts. Each piece of equipment will include QR codes linking consumers to online tips for proper use, as well as exercise routines designed by SELF specifically for that piece. Conde Nast is the first media company to join Fremantle Media’s list of third-party brands.

Other collaborations include Teen Vogue‘s juniors department fashion line, mstylelab, with Macy’s. The brand is continuing to develop new collaborations in markets for food, fitness apparel, social expression, stationary, and gift. I think it’s vital to the world of publications to start making these connections, to keep the brands alive by taking new avenues and adding them to the ones that your loyal readers know and love.

For more commentary from Kara, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Licensing Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Anchor Bay and My Gym Partner for Chuggington DVD

The newest Chuggington DVD, Chug Patrol: Ready to Rescue, from Anchor Bay Entertainment, was released today in conjunction with the 30th Anniversary of My Gym, the fitness center destination for children. The collaboration will help spread the word about the latest DVD installment of the TV series in nearly 160 My Gym locations. The promotion runs through September 19. Chuggington airs weekdays on Disney Channel and daily on Disney Junior and is a CGI-animated TV show from Ludorum that reinforces early social readiness skills.

To help support the release of Chug Patrol: Ready to Rescue, participating My Gym locations will feature Chuggington window clings displayed in each facility as well as counter cards with coupons for a discount on purchase of Chug Patrol: Ready to Rescue or any other Chuggington DVD. Gym-goers also will receive Chuggington sticker sheets after each class. In addition, the Chuggington theme song will be integrated into gym classes and a video clip will be played on a loop on My Gym TVs.

Anchor Bay will highlight My Gym with full-panel inserts in all Chug Patrol: Ready to Rescue DVD packaging. The company also will provide exposure for My Gym on the Chuggington social media pages.

Global Pursuit Named Licensing Agent for CUIPO

Global Pursuit Co. has been named as the exclusive licensing agent for Cuipo, the international lifestyle brand and initiative dedicated to preserving rainforest around the globe. Global Pursuit will represent the brand in the U.S. and territories throughout Asia, including Greater China, South Korea, Southeast Asia, and India.

Cuipo utilizes a model for combining green education, brand activation, and product licensing to raise awareness about the rainforest and deforestation. For every Cuipo product purchased at retail or online, consumers can enter a produce code at the company’s website, which is redeemed toward the preservation of a meter of rainforest. Every square meter saved through the purchase and redemption of a Cuipo product is then donated to One Meter at a Time, a non-profit foundation that safeguards and preserves each square meter of rainforest in perpetuity.

At present, Cuipo encompasses three distinct sub-brands: Cuipo Roots, Cuipo Kids, and Cuipo Water. To date, Cuipo has developed more than 70 licensed categories ranging from Sprout biodegradable watches and SIGG reusable bottles to GUND plush toys and Enesco giftware and home décor items. The company has also collaborated with the Surfrider Foundation, INT Surfboards, Panda Bamboo Bicycles, Prints on Wood, Ubiquity Records, Nirve Bicycles, and others on the development of co-branded apparel and goods.

As part of its mission, Cuipo has also partnered with the indigenous Kuna of Panama to create handmade goods using techniques specific to ancient Kuna culture. Through Project Good Hands, the Kuna of Ubkisukun are able to provide income for their families by making handmade Cuipo beaded bracelets. The bracelets can be purchased on the Cuipo site.

HarperCollins Children’s Books’ Fancy Nancy Signs New Partners

Creative Education of Canada and Piggy Paint are partnering with HarperCollins Children’s Books to create new product lines for the Fancy Nancy series. The partnership includes new costumes, dress up accessories, and swimwear from Creative Education and nail polish from Piggy Paint.

Under their Great Pretenders line, Creative Education will produce costumes, costume accessories for role play (hats, tiaras, crowns, wands, slippers, purses, wigs, jewelry and hair accessories), UV protected swimwear, color-a-cape, and color-a-crown. The products will be available in the U.S. and Canada across all channels of distribution. Piggy Paint will develop a natural, eco-friendly range of nail polish, nail polish kits, and nail decals. Piggy Paint product is non-toxic and hypoallergenic. Their products will also be distributed in the U.S. to all channels of distribution and.

Both product ranges will launch next spring in time to support the picture book release, Fancy Nancy and the Wedding of the Century, hitting shelves in next March. The deals were brokered by U.S. licensing agent Established Brands on behalf of HarperCollins Children’s Books.

 

Breaking Bad and Rasta Imposta Team Up for Halloween Costumes

Rasta Imposta, a manufacturer of licensed Halloween costumes, has received a license from Sony Pictures Television to introduce Breaking Bad Halloween costumes for this Halloween.

As the only officially licensed Halloween Costume for Breaking Bad in the U.S., Rasta Imposta’s costume will be the Hazmat Suit worn by the lead character from the TV show. The costume will include the yellow hazmat suit, red and black hazmat mask, blue gloves, and goatee.

Rasta Imposta costumes are currently available for pre-sale at online Halloween retailers and the costume will ship in early October.

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