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Warner Bros and DC Entertainment Partner with Under Armour

Warner Bros. Consumer Products and DC Entertainment have partnered with Under Armour Inc., for the Under Armour Alter Ego collection. Inspired by the popular DC Comics Superheroes, such as Superman, Batman, Wonder Woman, and more, the Under Armour Alter Ego collection combines performance and personality so every athlete can feel superhuman. The brands will debut a range of Under Armour Alter Ego products, featuring both women’s and girls’ products, as well as a variety of apparel, accessories, and gloves. Under Armour Alter Ego products will also be prominently featured in Under Armour’s new I Will brand campaign. The new Under Armour Alter Ego collection is available now on and at sporting good retailers, and will be available throughout the fall season. 

WNBA Partners with Procter and Gamble

The Women’s National Basketball Association (WNBA) and The Procter & Gamble Company (P&G) have established a new partnership with P&G brands’ My Black is Beautiful (MBIB), Cover Girl, Tampax, and Secret. The multi-brand partnership will come to life through the enhancement of P&G’s MBIB Imagine a Future program, which provides young adult females with tools and resources, including scholarships and access to workshops, as well as the newly released Imagine a Future documentary and downloadable discussion guide. As part of this new partnership through WNBA Cares, WNBA players, coaches, and legends will appear along with the participating P&G brands and the Imagine a Future program at league and team events during the 2013 season. At these events, WNBA players, coaches, and legends will engage in conversations with young black girls about inner and outer–beauty, self–esteem, and mentorship. Additionally as part of this partnership, the three P&G brands will be integrated throughout, courtside signage during nationally televised games, social media channels, and WNBA team partnerships. The Imagine a Future initiative will also be integrated into the 2013 WNBA Inspiring Women Award Luncheon on September 9 in New York City.

Retailers Honor Royal Baby with new Products

The Duchess of Cambridge, Kate Middleton, gave birth to the much–awaited royal baby this week, and in a nod to what a global event this has been, merchandise has been springing up worldwide. Products include a Harrods mug, royal bibs from Beauty and the Bib, and a book entitled Shhh! Don’t Wake the Royal Baby from Bloomsbury Publishing. There is also a Royal Baby app available on iTunes, artist Emma Bridgewater has released a royal range, special cheese from Westminster Cheddar, and a charm to go on sale from jeweler Pandora. 

Nickelodeon Promotes Pamela Kaufman to Expanded Role of CMO and President, Consumer Products

Pamela Kaufman has been promoted to the expanded role of Chief Marketing Officer and President, Consumer Products for Nickelodeon, it was announced today by Cyma Zarghami, President, Nickelodeon Group, to whom she will continue to report. In her new role, Kaufman will have oversight of Nickelodeon’s domestic consumer products business, encompassing merchandising and licensing for some of the most popular and iconic intellectual properties, including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Dora the Explorer.

As Nickelodeon’s CMO, she currently oversees all of the company’s marketing efforts, including trade, consumer, and retail executions across all businesses. She has built and oversees a first-class integrated marketing organization that brings Nickelodeon and its partners together in 360-degree executions, including major events such as the Kids’ Choice Awards; digital initiatives such as the recently launched Nick App; and recreational experiences including Nick Universe at Mall of America and the Nickelodeon experience on Norwegian Cruise Lines.

Before joining the network in 1997 as Vice President of Nickelodeon Promotions Marketing, Kaufman worked at Turner Broadcasting System Inc. as Vice President, Promotions. There, she started the Promotions Group within TBS’s Licensing & Merchandising division and led the promotional efforts for corporate initiatives including The Flintstones, Scooby Doo, and Johnny Quest. Kaufman significantly grew the business and brand exposure for these properties.  She began her career at Grey Advertising’s Beaumont-Bennet division working on a variety of accounts including Hess gasoline, Gordons Gin and Vodka before moving to Equity Marketing where she developed and sold comprehensive premium programs to domestic fast food, packaged goods and beverage companies.

Throughout her career, Kaufman has received numerous awards for outstanding marketing and has been recognized by the media community as a true innovator in her field and has received several awards including Advertising Age’s Entertainment Marketer of the Year in 2002, Brandweek’s 1999 Grand Marketer of the Year, and the Marketer of the Year in 1998. Additionally, under her leadership the Nickelodeon Brand Marketing team was awarded the 2007 NAMIC Excellence in Multicultural Marketing.

Kaufman holds a Bachelor of Arts degree in Public Communications from American University.

Nickelodeon, now in its 34thh year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit

Om Nom Partners with the Daily Mirror

A Cut the Rope reader giveaway is featured in the July 25 edition of the Daily Mirror newspaper. The Mirror’s readers will be invited to visit and answer a simple question to have the chance to win prizes, in a promotion arranged by the Mirror and ITV Studios Global Entertainment, European licensing agent for Cut the Rope.

The prizes are supplied by Cut the Rope licensees Vivid Imaginations, Inspiration Works, Spearmark, and Pedigree. Vivid will launch the new Candy Monster Om Nom, special feature plush—based on the game’s popular hero. Inspiration Works will be offering its brand new Kurio 7S
tablet featuring Cut the Rope games. Spearmarks’ lunch bag and drinks bottle, and Pedigree’s Sticker and Poster Activity Annual will also be part of the prize line-up.

Readers will also be reminded to visit for the latest Om Nom news and, which is stocking all the prize products—including a pre-sell for the Vivid Candy Monster Om Nom.

This competition runs in conjunction with an app promotional giveaway that begins on July 29. With every download of
the e-edition of the Mirror, newspaper readers will have the opportunity to download the iOS tablet version of the Cut the Rope game to their iPads and play the hit game—for free.

Totally Spies Launches New App

Marathon Media (a Zodiak Kids company) and Château de Versailles Spectacles have launched Totally Spies: Operation Versailles, an educational App for iOS and Android tablets, and smartphones created by game developer ActiPlay.

The new App coincides with the Totally Spies! Season 6 launch and utilizes its strong on-line popularity.

Produced in close collaboration with Château de Versailles Spectacles, Totally Spies: Operation Versailles follows the story line of a special double-episode from the new Season 6, which takes place in the Château. The game invites fans to search the evil Mr. Auguste through four Missions made up of 4 games each including an educational quiz that allows kids to test their knowledge of the series whilst also learning about the Château de Versailles.

One of the four missions is offered as a free download on iTunes and Google Play starting July 20, with the full version going on sale on August 15. Available in English and French, Totally Spies: Operation Versailles will contain all four missions and some quizzes on Versailles.

Totally Spies! Season 6 (26 x 26’) will launch on TF1 in Fall 2013. The new Season, produced by Marathon Media, has been sold to Nickelodeon (German speaking Europe, Benelux, CE Europe, Nordics, CIS, SE Asia, and Africa), Disney (France), Cartoon Network (LatAm), Teletoon (Canada), DeA Kids (Italy), and MBC (Middle East).