The Licensing Blog

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Angry Birds Stars Wars II

Hasbro Inc.‘s new Telepods line uses patented new technology to allow kids to play in two ways—in the physical space and through full integration into top-tier apps.

The Telepods play experience will be released in August based on and fully integrated into the new app, Angry Birds Star Wars II, from Rovio Entertainment and Lucasfilm. Telepods lets players teleport Rebel Bird and Imperial Pig figures into the new Angry Birds Star Wars II app so they can choose which characters to launch. Following the release of Angry Birds Star Wars II, fans will be able to download the app, tap the Telepods icon in the app, place one of the more than 30 Angry Birds Star Wars figures on the included Telepods base, and then place the base on a smart device (not included) to immediately “teleport” that figure into the game. Telepods are also the first digitally-integrated toys designed with stand-alone playability in mind. An assortment of play sets will invite kids to launch their Rebel Bird figures in real life to destroy iconic Angry Birds Star Wars structures and topple the evil Pig Empire. Angry Birds Star Wars II will follow the story of the three prequel Star Wars movies. With the introduction of never-before-seen Angry Birds Star Wars characters, the player can for the first time in the history of Angry Birds choose to take the “Pork Side” and play as one of the green pigs.

Best Word Book Ever Celebrates 50 Years

The Richard Scarry books have sold more than 300 million copies worldwide and one of the best-known books, Best Word Book Ever, celebrates 50 years this year. The books have been translated into 28 languages and HarperCollins is set to publish a new anniversary edition. This fall, HarperCollins Children’s Books will also publish Biggest Word Book Ever, a giant board book with busy spreads and Best Lowly Worm Book Ever, the first new Richard Scarry book in more than 20 years. These new titles join a backlist in the UK, including the classics What Do People Do All Day? and Cars and Trucks and Things That Go. 

HBO Debuts New Game of Thrones Merchandise

HBO has debuted new licensed merchandise for the series Game of Thrones at San Diego Comic–Con. Products include The Game of Thrones Comic-Con Exclusive Pop! Ned Stark Figurine, available at HBO online, and the Dark Horse Comics Game of Thrones Figures, which include the prototype figures for Jon Snow and Daenerys Targaryen slated for a January 2014 release, as well as three additional figures, Tyrion Lannister, Khal Drogo, and Ned Stark that will follow in early May, with a wave of five more characters coming late next summer. Additional products include Game of Thrones: A Pop-Up Guide to Westeros, from Insight Editions; a 4-D Puzzle Map of Westeros, from 4-D Cityscape; and Game of Thrones plush, from Factory Entertainment, set to debut late this year and early next year. 

Lindy Smith Introduces New Lifestyle Brand

Lindy Smith, whose cake designing skills helped established her as an author, teacher, and businesswoman with 13 books and an online store, is now focusing on a global licensing campaign.

Licensing company JELC is building on that awareness and rolling out a licensing strategy for the Lindy Smith brand. It will use Lindy’s mix of patterns and color palettes as the basis of a comprehensive style guide.

Lindy and UK design agency Minnow Creative (creator of The Great British Bake Off branding and style guide) have put together a collection of colors, icons, prints, and finishes that can be combined to generate a range of products.

There is a range of potential products that can be marketed under the Lindy Smith name. Categories include aprons, cake stands, bake-ware and ceramics, picnic-ware, food gifting, and confectionery. Design-related non-food categories such as stationery, greetings cards, and even soft furnishings are also of interest. Numerous outlets, from specialist cookery shops and garden centres to mainstream supermarkets and bookshops are likely retail targets for the product ranges.

Hallmark Debuts Line of So So Happy Cards

Hallmark introduces a line of So So Happy cards, party supplies, and gifts. So So Happy is a lifestyle brand from Entertainment One featuring more than 80 whimsical creatures that help pre-teens and teens embrace individuality, build self-confidence, and spread kindness.

The Hallmark So So Happy line includes more than 20 cards for the beginning of the school year, birthdays, and more. Hallmark So So Happy cards and products are available at Hallmark Gold Crown stores and participating Hallmark retailers nationwide, including Walmart, Walgreens, and CVS.