The Licensing Blog

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Disney and Glidden Partner for Paints, Specialty Finishes

Disney Consumer Products and Glidden have partnered for a new line of paints and specialty finishes available exclusively at select Walmart stores across the U.S. The line has been in the works for two years. The colors in the collection coordinate with Disney bedding products.

There are three collections in the Disney Paint line. Colors to Begin With are soft, subtle, soothing shades, including colors from Winnie the Pooh and other classic Disney stories, such as Eeyore’s Rain Cloud and Blushing Piglet, which coordinate with Winnie the Pooh infant bedding. Colors with Character includes six colorful palettes inspired by Mickey Mouse, Minnie Mouse, Disney Princess characters, Disney Fairies, Disney Pixar’s Cars, and Monsters University. Each palette has 10 colors pulled from the character’s unique world, such as Cinderella’s Ball Gown and Sulley’s Fur, which are designed to complement Disney bedding and room accessories available at Walmart stores or online. Colors with Kick are bold, vibrant colors, such as Under the Hood and Glam Cam, designed for tweens and teens looking to create an imaginative, personalized space.

The collection of five specialty finishes includes All That Glitters, Great Slate, Speck-Tacular, Ready, Set, Glow!, and Magnificent Metallic.

Walmart and Warner Bros. Give Superman Fans Exclusive Opportunity to See Man of Steel First

Walmart and Warner Bros. have teamed up to give customers exclusive access to see Man of Steel in theaters nationwide before the film’s official release. This is the first time in entertainment history that a studio has partnered with a retailer to provide such an opportunity for fans.

Tickets will go on sale in more than 3,700 Walmart stores starting at 8 a.m. on May 18. Customers can purchase up to four tickets per visit, and can choose between 2-D or 3-D showings, where applicable. The screening will take place in selected local theaters nationwide at 7 p.m. on June 13.

Walmart customers can also take advantage of a priority purchase of  Blu-ray Combo Pack or HD Digital Download. Each ticket bought at Walmart will feature a code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of Man of Steel, which will contain exclusive film content.

Customers can download the official augmented-reality Man of Steel Experience mobile app, which lets fans bring Superman to life. The app lets customers take photos with the superhero and unlock special photo frames by pointing their phone at Man of Steel signage in their local Walmart. The app is available for iOS and Android.

Walmart also offers fans the Exclusive Original Digital Comic Book, written by  Man of Steel screenwriter David Goyer, with every ticket.

Beginning April 28, a variety of Man of Steel merchandise from top brands, including t-shirts, electronics, and posters, will be available at Walmart stores and at

Walmart invites customers to join the conversation on Facebook and on Twitter with the hashtag #SeeSteelFirst. For more information and to view the selected theaters, visit

Ludia Launches The Price Is Right Bingo on Facebook

Ludia is bringing The Price Is Right Bingo to Facebook, offering the classic show’s game with a twist. The Price Is Right Bingo combines bingo elements with features from the longest-running game show in television history. Players engage in challenging, competitive, live bingo action, combined with iconic The Price Is Right game elements. Players compete against their friends, as well as the The Price Is Right Bingo online community.

Excel Branding Seeks Licensees for City of Malibu

Excel Branding is seeking both domestic and international licensees for the City of Malibu. Categories include fashion lifestyle apparel, bedding, bath, outdoor, tabletop, toys and games, performance apparel, outdoor products, health and beauty, and more.

Babar Continues 80th Anniversary Celebration with New Menswear Collaboration

In commemoration of its 80th anniversary, Babar‘s vintage style is now available with Babar Meets Soulland, a new menswear collection from Danish designer and Soulland CEO Silas Alder. Developed and distributed exclusively through Paris’ famed retailer Colette, the new line is available for a limited time at select retailers around the world, including Opening Ceremony (New York and Los Angeles) and online at

Featuring the vintage illustrations created by Babar author and illustrator Jean de Brunoff, the Babar Meets Soulland men’s collection is comprised of long and short sleeve button-down shirts, t-shirts, sweatshirts, and shorts.

The line debuted this month with a high-fashion soiree at Colette in Paris, with the store’s windows, water bar, and other in-store promotional activities all honoring the stylish pachyderm. Following its Parisian debut, Babar Meets Soulland is now available at high-end international retailers including London’s Goodhood, Brussels’ Hunting & Collecting, Berlin’s Soto et Voo, and Opening Ceremony’s two New York locations and Los Angeles store. A Wild Poster campaign from Soulland and Opening Ceremony, featuring eye-catching images touting the line’s arrival, is underway in downtown Manhattan.

The Babar brand is managed by Nelvana Enterprises, in collaboration with The Clifford Ross Company.

Precious Moments Celebrates 35 Years with New Products and Expanded Collections

As the 35th anniversary of Precious Moments gifts and collectibles continues throughout the year, new products continue to make their debut.  Baby gifts from the BaZooples collection, the Precious Moments Disney Collection, the Hello Kitty line, the Collectible Bisque line, and birthday, friendship, inspiration, and love-inspired pieces mark more than three decades of Precious Moments for collectors.

Bollywood-Inspired Social Expressions Goes Global

YRF Merchandise and Sound Konnect have launched a collection of musical Bollywood greeting cards, comprising official images, dialogues, and music for social expression occasions such as birthdays, mother’s day, father’s day, graduation, celebration, young romance, friendship, and Indian social occasions such as Diwali and Karva Chauth. The images and music are comprised from some of Bollywood’s most beloved and iconic movies including Mohabbatein, Veer-Zaara, Salaam Namaste, Bunty Aur Babli, Band Baaja Baaraat, and Mere Brother Ki Dulhan.

The collection will serve as the debut range for BollyXpress and is available in Archies outlets across India followed with UK, South Africa, and Canada. The launch of the greeting cards will be followed by a diverse collection of mugs, tumblers, gift-wrap, gift packaging, and other gift related products featuring content from both existing and upcoming films from the YRF banner. BollyXpress endeavors to bring the glamorous and exclusive world of YRF movies even closer to the people of India, and will also launch in the UK, South Africa, and Canada. The company is currently exploring opportunities for more partnerships with distributors and retailers worldwide.

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